GCB Bank PLC, has launched its customer experience campaign dubbed ‘Go Beyond.’
The campaign is aimed at inspiring staff to deliver delightful experiences that exceed customers’ expectations at all touchpoints.
As part of activities earmarked for the customer experience campaign, the Bank organised a workshop aimed at empowering customers in the Micro and Small Enterprises (MSEs) segment of its Retail Banking Department.
It was designed to help MSEs improve their business skills and to give business owners the information and resources needed to thrive in a competitive market.
The programme began with a health screening session where participants were screened for blood pressure, sugar and breast examinations, amongst others; reflecting the Bank’s commitment to promoting public health alongside business growth.
A key highlight of the day was the training programme, which covered various aspects of business management, finance, and technology.
A session on Book and Record Keeping was led by Mr Francis Opoku Mensah of Enterprise Impact Growth who emphasised the importance of maintaining accurate financial records for effective business decision-making and growth tracking.
Mr Michael Edem Adotey, Lead, Trade Services of the GCB International Trade Unit, presented on the intricacies of International Trade and the benefits of GCB Bank as a financial partner.
He guided the MSEs present on the necessary procedures and documentation required for cross-border transactions.
Speaking at the event, Mr Sina Kamagate, Executive Head of Retail at GCB Bank, highlighted the Bank’s dedication to fostering the expansion of small businesses in Ghana.
He also reiterated the Bank’s unwavering dedication to its mandate of supporting the growth of local businesses, especially in overcoming a key challenge of limited access to finance.
“At GCB, our solutions are targeted at addressing the fundamental challenges of the MSME (Medium, Small and Micro Enterprise) sector and to help grow businesses in Ghana” he added.
Mr Kamagate also used the opportunity to officially launch GCB Bank’s VAP (Value Added Package) insurance initiative.
“GCB is supporting its customers and Ghana’s MSMEs through the Value Added Package which we are going to launch today. Under the VAP, we have paid the premiums for insurance cover for our qualifying customers based on agreed terms and conditions to support their businesses in times of emergency” he said
BY KINGSLEY ASARE
