Renowned sports journalist Joyce Annor Yeboah, popularly known as Afia Empress, has been appointed Deputy General Manager of Juventus Academy Ghana, SMAC SC, and the SMAC Sports Center.
This appointment marks a significant milestone in her inspiring journey—from footballer to sports journalist, coach, and now football administrator.
“Football has always been my first love,” Joyce says.
After her playing career was cut short due to health issues, she transitioned into sports journalism, becoming one of the leading voices on Angel FM’s sports desk.
While studying Public Relations at the University of Media, Arts and Communication (UniMAC-IJ), Joyce completed her CAF License D coaching course with the Ghana Football Association (GFA).
She later coached Thunder Queens during the 2022/23 season, further honing her coaching skills. In January 2025, she completed her CAF License C course, solidifying her credentials in football coaching.
Following two successful seasons at Juventus Academy Ghana, her leadership abilities were recognized, earning her the role of Deputy General Manager.
“I’m grateful for the trust they’ve placed in me,” she says. “I’m excited to contribute to the growth of football in Ghana.”
