Austrian side FK Austria Wien launched their new third kit with a bizarre video that includes couples kissing in the strip.
A two-minute video, which has caught the eye of fans, begins with the words: ‘Love takes many forms’ on the screen, as a couple take a seat in what appears to be the club changing room.
Then comes: ‘A kiss. A feeling. A moment. It brings people together. It connects generations. It creates memories.’
‘Five stories and a jersey’, is then shown, followed by ‘which leads to an interpretation of its own.
‘Inspired by a sense of connection.’
What appeared to be three couples and two sets of family members sat in front of the camera, and spoke in German.
Austrian side FK Austria Wien launched their new third kit with a video featuring couples kissing in the strip
The club said the message was to show how love can be expressed in different ways
Each duo then watched a screen showing off the club’s new crimson third kit.
They were all then given a replica of the kit and asked for their thoughts before the video took a slight turn.
While those who were family members shared a hug, those in romantic couples embraced with a kiss, with footage shared in the video and more images shared after.
The club said: ‘Together with our partner Macron, we are unveiling the new art-inspired kit. Inspired by the iconic patterns from Gustav Klimt’s “The Kiss”, the crimson third kit draws on the characteristic forms of this world-famous work of art.
‘The artist and the club are united by a deeply Viennese sense of aesthetics: craftsmanship, attention to detail and the courage to forge their own path. The jersey will initially be available in 1,000 limited-edition boxes from Friday at 12:00 online and in the fan shop. Both the men’s and women’s teams will take to the court wearing it on Saturday at the Cup double-header in Traiskirchen.
‘Love takes many forms. A kiss. A feeling. A moment. It brings people together. It bridges generations. It creates memories. Five stories and a jersey that inspires you to create your own interpretation.’
