Nana Poku Ashis is an artiste manager
Artiste manager Nana Poku Ashis has advised Ghanaian filmmakers to evolve and adopt more creative strategies to meet modern audience expectations.
Speaking on Daybreak Hitz on October 31, 2025, Ashis noted that times have changed and people no longer have the luxury of sitting through movies that fail to capture their attention from the very beginning.
“Times have changed so much that people don’t have the luxury of time to sit down and watch a movie. It needs to be something that, from the trailer, catches attention before they’ll even want to pay attention to the whole film,” he said.
Lots of businessmen have lost interest in Ghana’s creative space – Ashis
According to him, filmmakers must move beyond traditional promotional methods and prioritize producing high-quality, captivating trailers.
“We are still doing things like just putting the movie title out there and expecting people to go and watch. The trailer must be exciting, something in it should catch my attention and make me want to see the movie,” he explained.
Ashis urged movie producers to embrace creativity and innovation to remain relevant in today’s highly competitive entertainment industry.
“When our people want to make movies nowadays, they should try to evolve — find creative ways,” he added.
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