Efia Odo has complained about how the Ghanaian music industry is being dragged down by its own selfishness. She believes that the lack of unity among artistes has created barriers to growth and progress.
The actress and socialite-turned-singer stressed in an interview with Ghana Weekend that true advancement would only come when musicians stop competing as rivals and start working together as one.
“If I could change one thing about the Ghanaian music industry, it would be how we relate with each other. Everybody is doing selfish things. We are a collective, the music is for the people, not for us. We need to support each other more,” Efia Odo said.
She argued that sharing each other’s work and building combined platforms could unlock bigger opportunities for the industry. Pointing to her own social media presence as an example, she highlighted how collaboration could multiply their reach.
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“If I have 100,000 followers and another artiste has 100,000, and we share each other’s work, it only expands our reach. But selfishness is holding us back,” she noted.
The entertainer also revealed that she has shifted her focus fully to music, saying she has moved on from the scattered brand image she once had.
“Now it’s just music. If you go on my page, I’ve archived almost everything off. I’m intentional about what I’m doing, and right now, I’m just giving you guys music back-to-back…” she disclosed.
Efia Odo added that she speaks not out of personal interest, but from a genuine desire to see the industry thrive collectively.
