Chef Abbys will be Ghana’s sole representative for TikTok at the festival
Ghanaian social media influencer and chef, Abena Amoakoaa Sintim‑Aboagye, popularly known as Chef Abbys, will make history as Ghana’s sole representative for TikTok at the 72nd Cannes Lions International Festival of Creativity in France from June 16 to 20, 2025.
Chef Abbys, one of only 50 global creators on TikTok’s 2025 Discover List, was recognised in February as a leading ‘Foodie’ creator for her unique ability to merge Ghanaian culinary tradition with modern storytelling and digital engagement.
In Cannes, Chef Abbys will participate in a high-profile Nestlé panel on Wednesday, June 18, and appear at the TikTok Creator Corner on Thursday, June 19.
She will also host an exclusive meet‑and‑greet session during the festival week.
Based in Accra, Chef Abbys, despite an academic background in engineering and construction management, shifted gears to follow her passion for cooking, going on to become one of the biggest digital influencers in Africa, with over 1.4 million followers and 28.7 million likes.
Her content focuses on traditional dishes like waakye, kenkey, jollof, banku, and abomo while promoting cultural heritage.
TikTok’s presence at Cannes Lions is intended to spotlight creators forging new paths in storytelling and innovation on its platform.
Chef Abbys was one of just six from Sub‑Saharan Africa and part of the elite ‘Foodies’ category.
TikTok praises her for sharing “the richness of Ghanaian cuisine with the world,” adding modern flair while remaining rooted in tradition.
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