A fresh round of criticism targeting the Ghana Music Awards has drawn a measured response from Robert Klah, who is urging industry players to be more precise when raising concerns.
The Head of Public Events and Communications at Charterhouse Ghana addressed comments by Kwaw Kese, who recently described the awards scheme as “gob3.” Speaking during an appearance on Hitz FM on March 18, 2026, Klah said critiques carry different weight depending on who is making them and how clearly they are framed.
“The meaning of whatever submissions depends on where it’s coming from. If you’re someone who’s an industry stakeholder and have been part of this scheme before, it’s usually a bit difficult to reconcile that statement with who you are or who we perceive you to be,” he said.
Klah pointed out that broad, unspecific criticisms often create confusion rather than drive improvement, especially when it is unclear whether the entire awards structure or just a portion of it is being challenged.
“Sometimes, the comments are too generic, and you’re wondering whether the person is speaking against the entire scheme or there’s a particular component that they wish to address.
“If there’s a particular issue you have, you need to be able to be specific and narrow it down to this particular aspect that has this problem. Constructively, you submit and say we should address this,” he stated.
He added that disagreements are inevitable in an industry shaped by diverse opinions, noting that what may seem like the best fix to one individual might not align with the broader perspective of the organisers.
“In certain cases, we just need to understand that, while something from your perspective be the best solution, it doesn’t necessarily mean it is the best solution because we all see things differently,” he shared.
READ ALSO: Kwaw Kese Says Ghana Music Awards Has Turned Into Gob3
Apart from addressing the criticism itself, Klah also warned against the ripple effects of negative commentary on industry brands, stressing the need for balance and mutual respect.
“There’s nothing wrong with engaging or trying to address it. We are all about brands, so imagine if we all sat here and spoke negatively about someone’s brand, it may have an impact on you. What you don’t want to be done to you to a certain extent, you also don’t want to do it to others.
“These are mixed signals that we get, but it’s part of the system, so we usually understand. With a lot of education, it’s sometimes easier for people to appreciate what we do, so we will keep on educating and hoping they understand,” Robert Klah further stated.
He closed by reframing the awards as more than a single event, describing it as a platform with wider industry impact.
“The Ghana Music Awards is not just a night of trophy presentation; it’s an entire ecosystem which has huge economic value and has value also for the artistes and for the music industry,” Klah explained.
