From L to R: Efya, DKB and David Nicol-Sey
Some creative arts stakeholders have taken to social media to express their displeasure with TV3 for allowing a guest to denigrate a legendary rapper like Sarkodie on their platform.
They have criticised the development, pointing out Sarkodie’s numerous achievements and his significant status in the creative arts sector.
They also slammed the media house for allowing this on their channel merely for clickbait, without considering its negative impact.
Filmmaker and creative director David Nicol-Sey condemned both the guest and the station, calling the incident nonsensical.
He emphasised Sarkodie’s influence on the industry and noted that the rapper has helped pave the way for many, including himself.
“That is not right, young man, and @tv3_ghana should be ashamed for this nonsense. @sarkodie is the reason we all needed to step up! That man put me on, and it changed lives,” Nicol-Sey wrote.
Award-winning singer Efya also accused TV3 of prioritising “clicks and clout” over ethical journalism and constructive discourse.
“And they allowed this… for clicks? For clout? This isn’t journalism. This is clickbait, and it’s dangerous. Ghanaian media has to stop building relevance by tearing down its own artistes. Instead of highlighting accomplishments, they look for negativity, controversy, and hot takes. That’s not how we grow our industry. That’s how we kill it,” she wrote.
Comedian DKB also joined the conversation, ridiculing the assertion that Sarkodie’s career is over.
In a sarcastic tweet, he wrote, “Ghana is the only country where somebody without a career will declare your career ended. Career police. Banku!”
Some netizens have also argued that, instead of tearing down accomplished artistes, major platforms like TV3 should take pride in pointing out their successes and contributions to the industry.
Background
Some guests on a TV3 show were discussing which Ghanaian artistes stand a chance of winning a Grammy award.
During the conversation, Sarkodie’s name was brought up, and one guest claimed that Sarkodie’s career had ended, an assertion that has since sparked outrage among fans and industry figures.
The dismissal of his relevance by the guest did not sit well with creatives, who have taken to social media to express their discontent.
Read the comments below:
And they allowed this… for clicks? For clout?
This isn’t journalism. This is clickbait, and it’s dangerous. Ghanaian media has to stop building relevance by tearing down its own artists. Instead of highlighting accomplishments, they look for negativity, controversy, and hot… https://t.co/8TnxxW73KZ
— EFYA (@EFYA_Nokturnal) April 6, 2025
That is not right, young man, and @tv3_ghana should be ashamed for this nonsense. @sarkodie is the reason we all needed to step up! That man put me on, and it changed lives. https://t.co/fEx5ZodvV3
— DAVID NICOL-SEY ™ (@Davidnicolsey) April 6, 2025
Ghana is the only country somebody without a career will declare your career ended.
Career police. Banku! https://t.co/OjcwJJU3rY
— DKB GHANA (@dkbghana) April 7, 2025
AK/EB
Watch the latest Twi news below:
