Ghanaian artiste and media personality, Blakk Rasta, has stated that the branding of artistes in the country is not up to par.
In order to attain international recognition, he advised them to raise the bar.
Blakk Rasta asserted branding is not about buying Rolls Royce and houses.
“Ghanaian acts must raise the bar. We have to brand ourselves to the point we are also considered as international artistes. Our artistes are afraid to invest in their craft. We will buy Rolls Royce and you expect that people will come to your show and watch you, no.
“Branding is not about buying Rolls Royce alone, branding is not about acquiring house alone, spend on your career. It is not by force to buy Rolls Royce,” he said on UTV’s United Showbiz program.
However, Blakk Rasta sang the praise of Sonnie Badu for how he has invested in his career.
He therefore urged Ghanaian artistes to learn from him.
“Look at Sonnie Badu’s recent concert. Did you see the number of people he paraded on stage? If he is having a show in the UK, look at the kind of people he parades on stage.
“Do you think he makes profits from all the shows he organises? He loses in a lot of them, but the brand is going to be tight. As for us, we would buy Rolls-Royce,” Blakk Rasta stated.
Akwaaba UK and Stonebwoy brouhaha: Stop the unnecessary talk and prove that you are an international artist – Blakk Rasta to @stonebwoy #UnitedShowbiz pic.twitter.com/0dAEO8W5WS
— UTV Ghana (@utvghana) February 23, 2025
