September 18, 2026 – Nothing But Sportz (NBS) is expanding beyond its app-based roots as it advances a 24/7 linear channel designed to bring live sports, original programming and athlete-driven content to audiences across streaming and cable television.
The move positions Nothing But Sportz as more than a destination for individual live events. NBS is developing a continuous programming home where fans can return throughout the day for live competition, sports news, documentaries, podcasts, reality programming and original series. Its distribution footprint already includes Apple, Roku, Truth+, Cloud TV and the NBS website, giving the company a foundation to reach audiences across connected television, digital and linear environments.
Boxing remains at the forefront of the company’s live-event strategy, but the larger vision reaches across football, basketball, golf, table tennis, horse racing and athlete-led entertainment. The goal is to connect live events with year-round programming that keeps athletes visible and gives fans a reason to remain engaged between major dates.
Proven Momentum
NBS demonstrated that model on May 30 at War Memorial Auditorium in Fort Lauderdale. The sold-out event featured Olympic gold medalists and world champions Yuriorkis Gamboa and Guillermo Rigondeaux, generated more than 25 million impressions and recorded 50,000 pay-per-view buys. Deen the Great, Adrien Broner and Big Meech were among the influencers, boxing personalities and celebrities in attendance, extending the event’s reach beyond the traditional fight audience.
That combination of recognizable talent, cultural attention and digital distribution is now informing the company’s next stage. NBS will close its 2026 boxing calendar with THE SOCIAL FIGHT NIGHT on October 24 at Gulfstream Park & Casino in Hallandale Beach, followed by a March 27 event built around emerging contenders and rising talent.
New York City Plans Take Shape
Those events are part of a deliberate build toward June 11, when Nothing But Sportz is preparing a major New York City event during Puerto Rican Heritage celebrations. The project remains in development and is expected to become the company’s largest live-event initiative to date. Venue and talent discussions are ongoing, and full details will be released at a later date.
The developing New York City plans reflect the broader direction of NBS: use premium live events to attract attention, then extend that audience through a 24/7 channel built for sports, entertainment and original content. Each event becomes more than a single night; it becomes programming that can live before, during and after the competition.
“We built Nothing But Sportz so athletes can keep creating and earning – not just compete – before, during and after their careers,” said Nothing But Sportz founder and CEO Steven Marcano.
Social Fight Night Media Kickoff
Nothing But Sportz will host its Social Fight Night Media Kickoff on Thursday, September 24, 2026, at 5 p.m. at Mia Oceanfront in Hallandale Beach, Florida. Media members and invited guests will receive an early look at the October 24 event and the company’s plans ahead. Complimentary finger foods and beverages will be provided to confirmed attendees. RSVP is required to attend at [email protected]
