IBA lifestyle and sportswear clothing, the official apparel brand of the International Boxing Association (IBA), proudly announces that the organisation is to support WBA heavyweight champion Murat Gassiev, who steps into the role of our global brand ambassador. Under this landmark cooperation, IBA will become the exclusive apparel provider for Gassiev and his team.
The brand will fully equip the champion with premium training gear, elite competition apparel, and lifestyle wear, while actively supporting him throughout the next chapters of his professional boxing career.
Gassiev, globally recognized for his devastating knockout power and elite sportsmanship, perfectly embodies the core values of the IBA sportswear brand: resilience, discipline, and uncompromising strength. This collaboration underscores IBA’s ongoing commitment to championing its athletes both inside and outside the ring and producing the world-class gear engineered for peak performance.
“We are delighted to see Murat Gassiev wearing IBA brand apparel,” stated IBA President Umar Kremlev. “Murat is a true champion and a warrior of the sport, inspiring millions of boxing fans around the world. Our clothing brand is ready to provide him with the best high-tech gear to help him achieve new victories on the global stage.”
“Working with IBA Fashion is a natural fit for me,” Murat Gassiev claimed. “As a boxer, I can clearly see how the gear can make all the difference in preparation and performance. I am proud to represent IBA, the brand that is deeply rooted in the boxing community with decades of history and lots of gifted boxers from around the world.”
“Murat Gassiev truly respects the values that IBA has been proudly carrying throughout all its 80-year history. His commitment, dedication and respect he brings in the ring shaped him as a role model in professional boxing for many. IBA, in turn, will make sure that Murat has the best training and competition uniform allowing him to keep his focus solely on the preparation, and we will take care of the rest. We are also preparing the limited edition collection celebrating achievements of Murat for his fans around the globe,” Elena Sobol, IBA President Office Director managing the IBA apparel brand, said.
About IBA Apparel
Launched in 2025, IBA Apparel is the official performance and lifestyle brand of the International Boxing Association — created for everyone who lives by the values of the sport: discipline, resilience and respect.
Our performance line delivers technically advanced sportswear engineered for the demands of elite competition. Our lifestyle collections carry that same spirit beyond the ring, combining freedom of movement with a confident sport-chic aesthetic.
