Celebrated Ghanaian online journalist and humanitarian Kobby Kyei has opened up about how his decision to focus on human-interest and developmental stories has transformed his career and earned him recognition beyond Ghana’s borders.
In an interview with Irene Adubea Aning on The Career Trail programme, Kobby Kyei explained that while many bloggers chase entertainment and celebrity gossip, he intentionally carved out a niche in humanitarian storytelling to create meaningful impact.
“If you check my Wikipedia, it says I once started as an entertainment blogger, but now I’m doing humanitarian work because I needed to find a niche for myself,” he said.
“Apart from Joy News, Adom TV, and a few traditional media houses, which blogger was going into rural communities to tell the stories of children and deprived communities? No one. I had to create that space on social media.”
He added that his shift in focus was inspired by a desire to leave a positive digital footprint that future generations could look back on.
“If I ask you about your grandmother’s mother, you may not know her. But imagine if in their time there was social media; we would all know our great-great-grandparents. Today, everything we do remains online. My children’s children will be able to search and see what their grandfather did. That’s why I’ve decided to document my life in a positive light,” he explained.
According to Kobby Kyei, this unique direction has not only set him apart in the digital media space but also attracted the attention of corporate organisations, diplomats, and international institutions.
“That decision opened a lot of diplomatic and international doors, and corporate bodies also accepted what I was doing,” he noted.
For Kobby Kyei, blogging goes beyond trending stories; it’s about creating a legacy of impact and telling the untold stories of humanity.
