President John Dramani Mahama
President John Dramani Mahama has given a detailed vision for the Black Star Experience to the Tourism, Culture, and Creative Arts Industry.
Delivering the first State of the Nation Address (SONA) of his second term on February 27, 2025, President John Dramani Mahama noted that the Black Star Experience aims to establish Ghana as the gateway to Africa.
“Our flagship initiative, the Black Star Experience, aims to establish Ghana as the gateway to Africa for the global diaspora, featuring thoughtfully curated cultural, historical, and creative arts experiences in collaboration with the private sector, diplomatic missions, ministries, departments, and agencies. We aim to position the Black Star Experience as a uniquely Ghanaian tourism brand. The Pan-African Month will be a part of the Black Star Experience,” he said.
He explained that the initiative would include street carnivals, film week, and a fashion festival, among others, that would promote the country’s tourism.
“It will include street carnivals, film week, a fashion festival, a food fair, theatrical and drama performances, concert party competitions, and monthly domestic tourism destinations,” he added.
The president also stated that his government would promote the Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism to diversify the country’s tourism offerings.
“We will strategically promote Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism to diversify our tourism offerings.
“Ghana’s peaceful and democratic environment positions us as an attractive hub for international summits, business conventions, and high-profile gatherings. We must capitalise on this unique advantage to maximise our benefits and strengthen our reputation as the Centre of the World,” President John Dramani Mahama further explained.
Meanwhile, watch how D-Black reacted to Tolon MP’s demeaning ‘movie industry’ remark:
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