Renowned Ghanaian actor and brand influencer, Mikki Osei Berko, has addressed the misconceptions surrounding ambassadorial deals in Ghana.
In an interview with GhanaWeb’s Elsie Lamar on Talkertainment on February 6, 2025, Mikki Osei Berko explained that being a brand ambassador in Ghana is not as profitable as many may believe.
He stated that, compared to developed countries, the financial benefits from ambassadorial deals in Ghana are not rewarding enough.
“I can speak for myself, and I think it’s not as lucrative as many expect. If I were doing what I am doing here in another part of the world, I’m sure I’d be flying in a private jet. But here in Ghana, if you’re not careful, you could end up using public transport,” he stated.
He also stated that most Ghanaians do not fully understand the importance of ambassadorial roles, leading to influencers being paid small amounts after completing projects.
“I believe it will get better. Some of the brands I’ve worked with are doing better than others, but you take what you can, and I call it survival because things will improve eventually. Some people think what we do is a part-time job, but for me, it’s a full-time commitment. Some even invite you to work on radio or TV commercials, and when you hear how much they’re willing to pay, it’s shocking,” he disclosed.
Mikki Osei Berko also mentioned that there are instances where brands would offer him the opportunity to MC events but expect to compensate him with just food, a situation that reflects a lack of appreciation for the value of his work.
“Sometimes, because of the need to survive, you take on commitments not because of the financial return but just to get by. It’s unfortunate that people don’t always value what we do as they should,” he concluded.
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