Adjetey Anang is a Ghanaian actor
Renowned Ghanaian actor Adjetey Anang, popularly known as Pusher, has sided with filmmaker Liela Djansi, who, in a recent discussion, cautioned filmmakers against using YouTube as a primary platform for distributing their works.
In an interview with GhanaWeb’s Joseph Henry Mensah during the National Film Dialogue on September 16, 2025, Adjetey Anang noted that Leila Djansi’s statement cannot be ignored by filmmakers.
He explained that most filmmakers often overcrowd distributing platforms, which normally has a long-term negative effect on the movie industry.
“From her own experience, you can’t ignore a statement like that. She has seen it all, and there is truth in the sense that when we overdo something or somewhere is saturated, and we’ve seen even in distributions and in marketing, some of our movies on how we flood a certain platform.
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“We have to be very particular about the content we’re churning out in that space. It can’t be mediocre because whatever you put out there represents us and our abilities or inabilities, and so for me, there’s some truth in that,” he said.
Adjetey Anang further noted that while movie producers are currently focused on channeling their movies on YouTube, they should equally look for another alternative platform to avoid finding themselves wanting when the digital platform is no longer profitable.
“And it’s up to us to really ensure that we do not make that the reality. And therefore, we need to seek advice as to how we’re exploring or patronizing that space.
“Therefore, people should not just see that as an opportunity to just put in. But how do we sustain that so that quality is always achieved? And our values, our culture, are loud in that space as well. And I would also look for alternatives as well, because then if you have alternatives,” he added.
Background
On September 16, 2025, the Ghana Film Authority held its National Film Dialogue at the Cedi Conference Centre, University of Ghana, under the theme “Accelerating Industry Development.”
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The event attracted a broad mix of participants, including government officials such as the Deputy Minister of Tourism, Culture, and Creative Arts, Yussif Issaka Jajah, the Ashanti Regional Minister, Dr Frank Amoakohene, development partners, and professionals from across the creative arts ecosystem.
Discussions focused on innovative financing models, corporate partnerships, and enhancing global visibility for Ghanaian cinema.
Panel sessions featured industry leaders such as Ivan Quashigah (NFA Board Chair), Razak Abdulai (Chair, Film License and Accreditation Committee), and George Bosompem (Chair, Film Policy Committee).
Key topics included digital innovation, emerging film trends, financing mechanisms, and expanding distribution networks.
Organizers and stakeholders expressed optimism that the dialogue would be a catalyst for policy reforms, targeted investments, and collaborative efforts to unlock the full economic and cultural potential of Ghana’s film sector.
JHM/EB
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