Ghanaian-American director Leila Djansi has warned industry players not to depend on YouTube as the main outlet for their films, calling the platform unreliable and unsustainable for serious business.
In an interview on Daybreak Hitz with Kwame Dadzie and Doreen Avio, Djansi stressed that filmmakers need to look beyond YouTube if they want long-term financial stability.
“Personally, I don’t believe the film fund. I really don’t. I think it is premature, because there is no distribution. If you give the film fund how are they gonna [make profit],” she said.
She dismissed the growing trend of banking on YouTube for profit, stating, “People think that we are just gonna put it on YouTube. I’m sorry YouTube is gonna collapse very soon. There is so much congestion on YouTube and they are always changing their policies. So if you go in now a I think it is seriously over-saturated. If you over-saturate it, they’re gonna reduce the earning. So how much are you gonna earn if you just put your film on YouTube.”
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Leila Djansi argued that without proper distribution channels, even a government-backed film fund would not yield results, adding that piracy further diminishes YouTube’s usefulness for the Ghanaian film industry.
She also raised concerns about the shortage of skilled crew members in Ghana’s movie sector. To help bridge this gap, Djansi announced that she will host the Film Crew Networking Fixer at the Kwame Nkrumah Memorial Park on September 24, 2025, at 6:30 pm. The gathering, she explained, is designed to connect professionals across the entire film production chain and encourage collaboration.
