Ghanaian artiste, Kwabena Kwabena, has made an appeal to individuals and corporate bodies.
In a recent interview, the ‘Tokro’ singer pleaded with them to invest in the industry.
During an interview with Giovanni Caleb on TV3, Kwabena Kwabena, born George Kwabena Adu, stated that lack of investment is one of the challenges that the creative arts sector is facing.
“Another challenge is investment into our business. The investment is not there. We are appealing to individuals and corporate bodies. If an artiste reaches out to you, it’s because this is all we have. God gave us this talent to thrive with it and to come into your homes,” he said.
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He also disputed the perception that investors won’t be able to recoup their investment.
“There’s something called sponsorship. The moment you put your weight behind any artiste, there’s an opportunity for visibility for your business. If the artiste is good and thriving, associating yourself with them will help you recoup your returns,” Kwabena Kwabena assured.
He further opened up about how lucrative the business is after about 20 years of experience.
“This business has made me who I am and has taken care of everything I do. It is a great business, but we just have to know how to go about things,” Kwabena Kwabena said.
