Hamamat is a Ghanaian entrepreneur and cultural advocate
Ghanaian entrepreneur and cultural advocate, Hamamat Montia, has expressed gratitude for the opportunity to promote shea butter globally, describing it as a product deeply rooted in her family heritage.
Speaking in an interview with Anita Akuffo on TV3 on February 25, 2026, Hamamat revealed that she had never envisioned becoming an ambassador for shea butter.
“Never in a million years would I think that I would be an ambassador for shea butter. Shea butter has always been in my family, for generations so it’s exciting to be here doing this,” she said.
She credited the women in her lineage for laying the foundation that has brought her this far.
“Thank God for the women who did it before me; my great grandmother, my grandmother, my mother and this is why I’m here today,” she stated.
Hamamat explained that while many people view shea butter as merely a cosmetic product, it holds deeper cultural and practical significance.
Hamamat Montia appointed Ghana’s Cultural Ambassador for Shea Butter
“Growing up, shea butter wasn’t just a beauty product. Shea butter is medicine. It’s for healing, care, beauty and it’s food because we cook with it,” she noted.
According to her, it is important to educate the world on the natural and traditional uses of shea butter beyond cosmetics.
“It’s very important that I share this with the world, to let them know the natural ways to use shea butter, instead of seeing it as just cosmetic,” she shared.
She also highlighted the role of women in the production process, noting that they undertake most of the labour involved.
Hamamat further stated that her role as an ambassador is aimed at adding value to the work of women in the shea industry.
“Obviously, because women make it and put their hands in it, it’s all women, but men don’t participate. We need the men’s strength sometimes, but women do most of the work. Me being their ambassador is just adding value to women’s work,” she added.
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