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Virgin Blogger Blog of Friday, 20 February 2026
Source: Christopher A. Ranson
AfriMass Network has successfully hosted the Afrika Radio Business Mixer 2026 in commemoration of World Radio Day, bringing together leading voices in broadcasting, regulation, advertising, student and technology providers to shape the future of radio in Ghana and across Africa.
Organized by AfriMass Network in partnership with Ghana Commission for UNESCO , the flagship industry gathering marked World Radio Day under the UNESCO global theme: “Radio and Artificial Intelligence – AI is a Tool, Not a Voice.”
Delivering the welcome address, Raymond Smith, Founder of AfriMass Network, emphasized the enduring relevance of radio as Africa’s most accessible, trusted, and inclusive medium.
“Today, we gather not just to celebrate radio, but to Honour its legacy, examine its future, and reaffirm its relevance in a rapidly evolving media and technology landscape,” he stated.
A Global Celebration with Local Impact
World Radio Day, proclaimed by UNESCO, underscores radio’s critical role in informing, educating, and connecting communities—especially in regions where other media platforms may not be accessible.
This year’s theme sparked timely discussions on balancing innovation with responsibility. Participants examined how Artificial Intelligence can enhance newsroom efficiency and audience engagement while preserving the human voice, editorial integrity, and ethical standards at the heart of broadcasting.
Smith highlighted the importance of responsible innovation:
“AI may support radio, but it must never replace the human voice, ethics, and trust that define credible journalism.”
A Strategic Industry Dialogue
The Afrika Radio Business Mixer was designed as more than a networking platform. It served as a strategic industry dialogue, creating a collaborative space for:
• Conversations on media sustainability
• Exploration of digital transformation in broadcasting
• Cross-sector partnerships between media and corporate institutions
• Collective solutions for strengthening Africa’s radio ecosystem
Broadcasters, regulators, advertisers, technologists, and corporate leaders engaged in forward-looking
discussions focused on safeguarding the business of radio while embracing innovation responsibly.
Strong Institutional and Corporate Support
The event was made possible through strong collaboration with institutional and strategic partners, including: Ghana Commission for UNESCO, Warrior King Watches, Atunwa Digital, Geovision, National Petroleum Authority (NPA) with Brand support partners included: Customer Service Africa, Ultiface Communications, Maxwell Investment Group, ThirdWell Inclusive Business Centre, DoorMaster, LeatheronCall GH, Savadol, The GCBrand and Eden Yuan Natural Mineral Water
Their collective support reflects a shared commitment to advancing professionalism, innovation, and sustainability within Ghana’s media industry.
A Call to Shape the Future of Radio
In closing, Raymond Smith called on industry stakeholders to embrace collaboration and bold thinking:
“Radio has survived disruption before — and it will thrive again — if we innovate responsibly and work together.”
The Afrika Radio Business Mixer 2026 reinforced AfriMass Network’s commitment to leading transformative industry conversations and championing sustainable media development aligned with global standards.
As Ghana joined the rest of the world in celebrating World Radio Day, the event stood as a powerful reminder that while technology evolves, the enduring power of radio lies in its human connection, credibility, and community impact.
About AfriMass Network
AfriMass Network is a media and industry engagement platform dedicated to advancing media sustainability, innovation, entrepreneurship, and professional development across Africa.
Happy World Radio Day 2026 — Celebrating the Enduring Power of Radio.
