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Spotify is bringing a new way to share audio to Ghana: Messages, a simple in-app chat for swapping songs and podcasts with the people who shape your taste. Rolling out this week to Free and Premium listeners, Messages gives recommendations a home inside Spotify—fast, familiar, and easy to find.
Here, discovery starts with a friend sharing a Highlife classic in the family WhatsApp, a podcast episode your cousin won’t stop talking about. Ghanaians already share Spotify content millions of times each month; now those moments live in one place.
How it works is simple. From Now Playing, tap Share, choose a friend you’ve interacted with on Spotify, and send.
Messages are one-to-one conversations where you can react with emojis and add text, keeping the chat where listening happens. Find Messages by tapping your profile photo in the top left corner. Spotify will suggest people to message based on who you’ve previously shared with, joined Jams or Blends with, built collaborative playlists with, or who’s on your Family or Duo plan.
For artists and podcasters, easier sharing means more discovery. A single recommendation can spark a new fan, a packed show, or a book club pick—word of mouth at digital speed.
Importantly, Messages complement how you already share. Keep posting to WhatsApp, Instagram, TikTok, Snapchat, and Facebook; Spotify just makes those everyday recommendations smoother inside the app.
You’re always in control. Accept or ignore message requests, block users, report content (press and hold → Report), or opt out entirely in Settings.
Conversations are protected with industry-standard encryption in transit and at rest. In line with platform best practices, Spotify uses proactive detection to identify certain unlawful or harmful content, and our moderators review reports—helping keep sharing safer while respecting privacy.
“In Ghana, recommendations are social currency. Messages brings that local energy into Spotify so the right track, podcast gets to the right person faster,” said Head of Music Sub Saharan Africa, Phiona Okumu.
This is just the beginning. We’ll continue expanding Messages and refining the experience for more listeners across the region in the months ahead. Press assets and interview opportunities with our local team are available on request, including screenshots, a short demo video, and data on sharing behavior in both markets.
About Spotify
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and podcasts. Discover, manage, and share over 100 million tracks, including more than 6 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience. Today, we are the world’s most popular audio streaming subscription service with a community of 626 million users, including 246 million Spotify Premium subscribers, in over 180 markets.
Facebook: @SpotifyAfrica | Twitter: @SpotifyAfrica | Instagram: @spotifyafrica | WhatsApp Channel: Spotify Africa News #SpotifyAfrica
Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com – to embed Spotify into a website – right click on any playlist, go to ‘share’ and copy embed code.
Spotify in numbers: 626 million monthly active users / 246 million subscription users / Over 100 million songs in the catalogue / 6 million podcasts titles/Over 4 billion playlists available / Available in over 180 markets.
