Belgium-based Ghanaian artiste Rebbel Ashes has joined the growing chorus of voices echoing veteran filmmaker Socrate Sarfo’s bold remarks about the current state of Ghana’s entertainment industry.
Socrate’s recent comments — describing the creative sector as crippled by poor structure, ego, and lack of vision have reignited national debate and drawn widespread attention from both local and international stakeholders.
In a strong and thoughtful response, Rebbel Ashes, known for his creativity, versatility, and unique international sound, agreed with Socrate’s sentiments, emphasizing that Ghana’s entertainment space is indeed struggling to reach its full potential due to long-standing structural deficiencies.
“Socrate said it exactly as it is — many Ghanaian artistes are doing incredible work, but they’re not being projected right,” Rebbel Ashes stated. “We have the potential to compete globally, but what’s missing is structure, professionalism, and proper branding. Until we fix that, many talents will remain undiscovered.”
The “Good Morning” hitmaker further pointed out that while Ghana is blessed with some of the most talented creatives on the continent, the absence of well-organized systems, investor confidence, and international marketing frameworks continues to hinder progress.
He urged government institutions, industry leaders, and investors to take deliberate action in building solid foundations that prioritize long-term growth.
This, he said, includes the creation of music export programs, international collaborations, creative funding schemes, and training opportunities for emerging talents.
“We need systems that connect Ghanaian creatives with international markets. It’s not enough to just make good music; we must build brands that can travel. That requires investment, structure, and unity,” Rebbel Ashes stressed.
Socrate Sarfo’s original comments which highlighted issues of mismanagement, poor coordination, and lack of leadership within the entertainment industry have sparked one of the most important conversations in recent years.
He warned that if these problems persist, Ghana risks falling further behind nations like Nigeria and South Africa, whose entertainment sectors are thriving due to strong business models and targeted government support.
Adding to the discussion, Brave King (B.K.), another Belgium-based Ghanaian artiste and actor, described Socrate’s statement as “a necessary wake-up call” for all creatives. He believes that the entertainment ecosystem in Ghana must move beyond personal interests and politics to focus on genuine growth and collaboration.
“The industry is too politicized. Until we unite and support each other genuinely, we’ll keep talking without real results,” Brave King remarked.
Both Rebbel Ashes and Brave King have become influential voices for Ghanaian creatives abroad, consistently using their platforms to highlight challenges faced by local artistes.
Their alignment with Socrate Sarfo’s call reflects a collective desire to see Ghana’s entertainment industry operate at a world-class level one that nurtures talent, attracts investment, and celebrates professionalism.
As the conversation gains momentum, one thing is clear: Ghana’s creative industry stands at a crossroads.
The voices of Socrate Sarfo, Rebbel Ashes, and Brave King represent a unified demand for reform a call for Ghana to restructure, invest, and rise to its rightful place as a global entertainment powerhouse.
