Popular musician, Mzbel, has set tongues wagging on social media after videos surfaced showing her signing an artiste, through a unique traditional oath-taking ceremony.
The event, which took place on March 17, 2025, showed Mzbel, in collaboration with Icetee Records, officially signing the artiste using schnapps and eggs.
In videos making the rounds on the internet, Mzbel was captured in traditional Ga regalia while swearing an oath to uphold the terms of the contract.
Speaking at the event, she urged the artiste to ensure that the investment by her and the record label pays off through his hard work.
“We will swear to ensure the gods bear witness that we will all fulfil our part of the deal. The money we invest, we expect the same energy, ideas, and time in return to boost the brand,” she said.
Following the traditional ceremony, the official contract was signed, marking the beginning of Kweku Shai’s partnership with Icetee Records.
The unconventional signing, however, has since been met with mixed reactions on social media.
While some netizens welcomed Mzbel’s new mode of contract signing, others labelled it as old-fashioned, stating that it could be detrimental to the artiste’s career.
See the posts below:
Record label signing with schnapps and eggs; Mzbel joined Icetee Records as they sign and unveil their new artist, Kweku Shai, with a traditional swearing ceremony. pic.twitter.com/nX95eOQrhv
— SIKAOFFICIAL🦍 (@SIKAOFFICIAL1) March 17, 2025
2025 and you are doing this ? With all the enlightenment in this world ? No wonder we are where we are .. pic.twitter.com/rPr1fyRpn0
— ExMasturbator Saved by Jesus🙏🏽 (@GhanaSocialUni) March 17, 2025
This alone is bad PR for the artist. Lol
— Abdul Wahab (@nativetechguy) March 17, 2025
Reading through the comments I realize we have a lot of people who think they know too much but are just talker thieves
— Jango Jango (@02jango) March 18, 2025
Record label signing with schnapps and eggs; Mzbel joined Icetee Records as they sign and unveil their new artist, Kweku Shai, with a traditional swearing ceremony. pic.twitter.com/nX95eOQrhv
— SIKAOFFICIAL🦍 (@SIKAOFFICIAL1) March 17, 2025
ID/EB
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