JKG AI CEO Kevin Frey and logo of the National Sports Authority
Ghana is stepping boldly into a new era of sports development as the National Sports Authority (NSA) embarks on a landmark partnership with Just Keep Going Inc. (JKG) to infuse artificial intelligence, blockchain, and transparent sponsorship systems into the nation’s rapidly expanding sporting ecosystem.
The ground-breaking collaboration will transform how Ghana sports trains and supports athletes, manages federations and infrastructure, as well as attracting global investment.
The partnership aims to digitize federation operations, modernize performance tracking, and create sustainable funding pipelines across all 54 national sports federations.
By combining innovation, research and inclusion, the partnership will unlock dynamic new opportunities for athletes whilst positioning Ghana as a continental leader in sports technology and governance.
Led by Kevin Frey, Founder & CEO of JKG and Board Member of the International Board of Ethics for Artificial Intelligence (IBEAI), the collaboration emphasizes both cutting-edge technology and ethical responsibility.
Through this partnership, the NSA and JKG will leverage AI and blockchain to revolutionize sports governance, sponsorship intelligence, establish transparent sponsorship pipelines connecting local and global partners, and boost visibility to open up investment across football, boxing, athletics, basketball, rugby, weightlifting, and 48 other federations.
Most importantly, the project will empower athletes and federations through data-driven transparency and culturally inclusive development.
“We’re building a transparent, tech-driven ecosystem that empowers athletes and opens new channels for global sponsors and partners. With purpose-built digital platforms designed to streamline onboarding and collaboration, Just Keep Going is positioning Ghana as a model for how technology can transform sport and investment.”
Kevin Frey, Founder & CEO, Just Keep Going Inc said “This partnership is more than technology — it’s about trust, innovation, and empowerment. We’re opening Ghana’s sports sector to new possibilities, giving our athletes and young population the tools to compete globally while ensuring our systems remain transparent and accountable. The future of Ghana sport begins now.”
“This forward-thinking collaboration represents a major step toward modernizing Ghana’s sports landscape. By embracing innovation and transparency, the NSA and JKG are charting a new path for athlete development, investment attraction, and digital governance — proving that the future of sports truly begins in Ghana,” Yaw Ampofo Ankrah, Director General of the National Sports Authority added.
