- Chief Product Officer Eunice Kim is the brains behind overseeing what makes the company tick
- Kim is responsible for tracking consumer behavior on the streaming service and determines what shows and movies will excite viewers
- In an interview with the LA Times, the executive discusses how the platform uses signals left by users to suggest new features to watch
A Netflix executive has revealed how the streaming giant knows exactly what viewers will want to watch, and how multiple trailers are released for the same feature to appeal to different people.
Chief Product Officer Eunice Kim is the brains behind overseeing what makes the company, which is worth an estimated 210 billion, tick.
Kim, who is from Fremont, California, and her team analyze consumer behavior on the platform to determine what shows and movies will excite viewers.
Speaking to the LA Times, she said: ‘We make it look easy, but it’s not actually that easy under the hood. If we’re doing our jobs, we shouldn’t be talking about the product all that much, but it should be working for people.’
Kim, who is from Fremont, California, and her team analyze consumer behavior on the platform to determine what shows and movies will excite viewers
Kim spoke of how on average Netflix uses ‘signals’ to designate what viewers will like.
In an interview with the outlet, Kim spoke of how on average Netflix uses ‘signals’ to designate what viewers will like.
She said: ‘The very simple signals for us are that you are watching more content and that you’re showing us that you enjoy it, meaning that you finish the whole movie or you give it a thumbs up at the end.
‘When we think about the categories that help us decide what we like, there are a couple of things we look for, including your past viewing behavior.’
Kim explained that the company also presents titles can be slightly different for each person.
She explained that Netflix will change angles depending on watch history, with sports lovers being given recommendations to watch shows like ‘Formula 1: Drive to Survive.’
Kim also explained that: ‘If we’ve never seen any indication that you have any interest in sports, it’s unlikely that we would put that in front of you.’
For bigger titles, the executive also revealed that the company has on average six trailers ready to be used.
Kim also addressed a technical issue that the streaming giant had when its show ‘Love Is Blind’ crashed during the show’s first ever reunion.
Netflix added 9 million new subscribers as it cracked down on password-sharing
Fans were left wondering the fate of their favorite couples last April when the show had technical difficulties.
In previous years, the reunion episode has been prerecorded before being aired on Netflix after the series finale, and is usually followed by more catch-up episodes called After The Altar.
But at the scheduled time for the live reunion to air, Netflix subscribers were left with a message that read: ‘It’s almost time! The Live event will start soon’.
Kim explained: ‘That was definitely a humbling moment for us. We definitely took stock and asked ourselves, what can we do better?
‘There’s never a world in products and tech where there are no mistakes. That’s just not possible.
The streaming giant, led by co-CEOs Greg Peters and Ted Sarandos (pictured), saw its number of users grow by more than 10 percent to 247 million in the third quarter of last year
‘So really the name of the game is how quickly did you catch your mistakes and fix them? That’s half the battle in our world.’
Last year, the company added 9 million new subscribers as it cracked down on password-sharing.
The streaming giant saw its number of users grow by more than 10 percent to 247 million in the third quarter of the year.
In an earnings report, the streaming giant revealed its ad-supported offer was gaining popularity with the number of members increasing nearly 70 percent in the quarter.