Meghan Markle has been accused of copying Princess Catherine once again, as her new As Ever post strikes a very similar tone to the Duchess of Cambridge.
Yesterday, the Duchess of Sussex teased her recent launch via the As Ever Instagram account with a snap of her grinning on a swing in a sunny garden.
Wearing a puffed sleeved yellow maxi dress, Meghan was pictured with her long brown tresses flowing in the wind, simply captioning the image: ‘No more sleeps’.
Prior, Meghan had promised some ‘delicious surprises’ after describing the April launch of her products including jam and herbal tea as ‘absolutely extraordinary’.
But her most recent snap is eerily reminiscent of a picture taken of Princess Kate in a garden she designed for the Chelsea Flower Show in 2019.
The plot, designed by the Princess of Wales, was called ‘Back To Nature’, and was inspired by the magic of childhood.
According to designers at the time, the Princess wanted to promote the benefits of being outdoors as well as the garden to be a playground for children to enjoy.
Proud of her creation, a beaming and playful Princess Catherine can be seen, recapturing her tomboy childhood, on a rope swing slung.
Meghan Markle pictured on a swing, wearing a yellow puff-sleeved dress as she teased her most recent As Ever launch
Princess Kate as the Chelsea Flower Show on a rope swing slung in 2019
Meghan’s seemingly inspired photograph comes shortly after she was accused of ‘gaming’ fans after nearly all her new As Ever products sold out within minutes for the second time.
The Duchess of Sussex yesterday afternoon released a video saying she ‘couldn’t believe’ that nearly all of her items had already been bought up, including the flower sprinkles.
She said the team at her lifestyle brand had ‘spent time’ making sure they had more stock – as she unveiled a new honey, an apricot spread and a rose wine.
Meghan also released a restock of six of the items from her first batch that ‘flew off the shelves’ two months ago.
However, some fans were sceptical at how quickly everything sold out on Friday.
One person posted on social media: ‘She is playing the ‘sold out’ game and thinking we are all stupid. You fool no one Meghan Markle.’
While a second wrote: ‘Wait the only new thing she dropped was the apricot spread. WT*. And it sold out after 20 mins.
‘Meghan must think people are really stupid.’
A third person added: ‘Wow they have super small quantities. The apricot and tea already sold out.’
Meghan shared in a video on her Instagram story that her team had made sure this time they had more stock
The Duchess of Sussex’s TV show ‘With Love, Meghan’ came out on Netflix on March 4
It comes after Meghan shared in a video on her Instagram story in which she said her team had this time made sure they had more stock.
She said in the post: ‘We spent so much time making sure we had so much more inventory.
‘That’s why we took the time and you guys are doing it again. We are nearly sold out on everything.
‘And I can’t believe it – even flower sprinkles which I knew would be the big one again. So that has more inventory than all of it and that is also about to sell out.’
While the apricot spread and honey went on sale today, the Napa Valley rosé wine will be available from July 1.
The rosé is Meghan’s first foray into the wine market – with the product sourced from the famous region of California , up the west coast from her Montecito mansion.
It has been described by her brand as having notes of ‘soft notes of stone fruit, gentle minerality and a lasting finish’ and a ‘bespoke blend’ which is ‘launching just in time for summer entertaining’.
The ‘limited edition’ orange blossom honey which Meghan said had a ‘beautiful golden hue, an enticing aroma, delicate floral notes and subtle citrus undertones’ and would be ‘a standout addition to your pantry’ went on sale for $28 (£21).
The other new item was the apricot spread – one in keepsake packaging at $14 (£10) and the other just in a jar at $9 (£7).
The Duchess drinks wine with chef Alice Waters during her Netflix show With Love, Meghan
The As Ever website yesterday showed that nearly all of the new and restocked products, including the apricot jam were already sold out
A promotional image for the As Ever orange blossom honey which was launched by Meghan
The official photograph for the orange blossom honey which is another new As Ever product
Prince Harry and Meghan Markle at the Time100 summit in New York City on April 23
Meghan said this ‘newest spread balances a delicate sweetness and a gentle brightness that lets this beautiful stone fruit shine’.
The brand’s description adds that the spread is ‘made with gorgeous fruit and a touch of sweetness, letting the apricot’s bright flavor shine’ and that the ‘smooth texture and gentle tartness pair beautifully with everything from toast to cheese boards’.
Announcing the items, Meghan said: ‘We are pleased to share that many favourites from our debut As Ever collection are back – and, we’ve added something new. We hope you find some special treats that bring extra joy to you and your loved ones.’
In April the Duchess released her first nine As Ever products including raspberry spread in keepsake packaging for $14 (£10) or a normal jar for $9 (£7), with the brand describing the collection as being ‘infused with joy, love, and a touch of whimsy’.
Others were flower sprinkles for $15 (£11), wildflower honey with honeycomb for $28 (£21), a crepe mix and a shortbread cookie mix with flower sprinkles, both $14.
Three types of herbal tea also came out at the same time – hibiscus, lemon ginger and peppermint – for $12 (£9) each. All the products sold out in about 45 minutes.
The products restocked by Meghan today were the three herbal teas, the floral sprinkles, crepe mix and shortbread cookie mix – but not the raspberry spread.
