The family of a high profile businesswoman have been left heartbroken after she died in a horror crash while riding an all-terrain vehicle.
Marketing executive Lisa Ronson has been remembered as a woman ‘cherished by all who knew her’ after she tragically died in a farm accident.
Emergency services were called to Ms Ronson’s property on Daylesford-Clunes Rd in Ullina, near Daylesford in regional Victoria, about 7pm on Saturday.
The Medibank chief marketing officer had been riding on her an all-terrain vehicle when she lost control and crashed.
Sadly, Ms Ronson, 52, died at the scene despite the best efforts of paramedics.
In a statement to the Herald Sun, Ms Ronson’s husband Chris Taylor paid tribute to ‘the love of my life, my inspiration and greatest supporter’.
‘I am lost without her,’ he said.
‘The sudden loss of our beloved Lisa has left us in profound shock, with words falling short of capturing the depth of our grief.
High profile businesswoman Lisa Ronson sadly died on Saturday. Picture: Supplied
‘Our hearts are broken beyond words. Yet, in our sorrow, we hold onto the memories of her spirit, her smile, laughter, and the love she so generously shared.
‘May her beautiful soul rest in peace.’
The couple had bought their Ullina property in 2019 and had been working together on making it a loving home for their family.
‘Together we poured our hearts into creating a home in the countryside, a place she cherished and took such pride in – a sanctuary filled with love, shared laughter, and the joy of family and friends,’ Mr Taylor said.
‘Yesterday’s tragic accident, so unexpected, stole her from us far too soon, interrupting a life that was as vibrant as it was meaningful.
Lisa Ronson with husband Chris Taylor and son Ben Ronson in Daylesford. Picture: Instagram
‘Lisa was in a season of happiness, thriving in a job she adored and surrounded by people she deeply cared for.
‘Her future was of endless possibilities, an exciting journey she embraced with boundless enthusiasm.’
Ms Ronson had spent 25 years building her impressive career in the marketing and commercial industry.
She was recently appointed as Medibank’s chief marketing officer in July, 2024 after working for four years as chief executive of marketing at Coles in May 2023.
Lisa Ronson loved the life she was living on her property in Daylesford. Picture: Instagram
Ms Ronson also worked in part-time role as Wheelchair Rugby Australia director in March 2023.
During her time at Coles, Ms Ronson won numerous awards including Australia’s most prolific marketer and the Best of the Best Marketer of the Year in 2021.
She’d also held a similar role at Tourism Australia between February 2015 and March 2019.
Victoria Police confirmed a report will be prepared for the coroner.
