Ghanaian rapper, Samuel Adu Frimpong, popularly referred to as Medikal in the entertainment space, has stated that creating a hip-hop song is much easier than making a commercial hit that appeals to a wide audience.
In an interview on Hitz FM on July 24, 2025, the rapper explained that while hip-hop music allows artistes to easily express themselves through punchlines and fast-paced flows, commercial music takes more time and effort because the larger audience must be able to relate to it.
According to him, a hip-hop track with heavy punchline is something that comes naturally to most rappers.
However, when it comes to making a commercial song the process is more complex.
“It is very easy to record a hip-hop song with punchlines, but in making a commercial song, you need to take your time because you’re not just making it for yourself or a small audience; you’re making it for the entire world to relate to. It is not easy to do commercial music, and many artistes understand this challenge,” he said.
Medikal, whose song Shoulder is currently one of the biggest hit songs in Ghana, also shared his thoughts on how people judge rap talent.
He said many music lovers wrongly assume that the more someone raps, the better they are. But in his view, being able to rap a lot does not always lead to success in the music business.
“Normally, people think that rapping a lot makes someone a better rapper. The reality is that while it may be easy to rap, creating a song that is commercially accepted is a different ball game. This is why we have many good rappers in this country who still do not have hit songs, because making a hit is not an easy task,” Medikal added.
“It is very easy to record a hip-hop song with punchlines, but rather difficult to record a commercial song” – Medikalbyk?ref_src=twsrc%5Etfw”>@Medikalbyk #AfternoonRide pic.twitter.com/Z3Qen4gwEs
— Hitz 103.9 FM (@Hitz1039FM) July 24, 2025
Meanwhile, you can watch GhanaWeb TV’s exclusive interview with Arathejay below:
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