Ghanaian rapper M.anifest has shed light on the pressing challenges facing the countryโs music industry and what it takes to secure meaningful investment.
Speaking in an interview on Hitz FM, he highlighted a stark contrast between Ghanaโs music industry and other creative sectors.
โGlobally, people are making incredible strides. Even Ghanaโs visual arts sector is reaching new heights in terms of business, yet the music industry remains stagnant,โ M.anifest stated.
The โTomorrowโ rapper noted that Ghanaโs music scene lacks both influence and impact, falling short of its potential.
โIn plain and honest terms, we are behind. As a country with immense talent, we havenโt developed the industry to a respectable level,โ he remarked.
While acknowledging infrastructure limitations, M.anifest stressed that creatives must also take responsibility for shaping the industryโs future.
โInfrastructure is definitely a challenge, but creatives must also adopt a more business-minded approach. The industry needs to be tangible.
โWe havenโt established a profitable structure that benefits both artists and consumers,โ he explained.
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He further emphasized that raw talent alone wonโt guarantee success in the music business.
โNobody will invest in you just because youโre talented. Theyโll invest because you have talent and a viable business model,โ he pointed out.
Rather than dwelling on challenges, M.anifest urged creatives to be proactive in building the industry.
โGood ideas bring money, not the other way around. We need to take this seriously.
โWe spend too much time making excuses and discussing problems instead of treating this as a real industry,โ he concluded.
