File photo of a livestock
The festive season is in full swing and the bustling Avenor Malata Market is vibrant with the Christmas spirit.
As reported by GhanaWeb TV on December 25, 2025, beyond the twinkling lights and cheerful carols, a different kind of buzz fills the air, one with anticipation and concerns surrounding this year’s livestock sales.
Reporters spoke with traders and consumers to gauge the market.
“The market is doing well compared to last year. I have made many sales this festive season and I’m also grateful to Mahama for the current dollar rate.
“Everything is running smoothly for me this Christmas and I’m truly enjoying the festive season,” a woman expressed.
Livestock traders, who have been preparing for months, are also hopeful for a prosperous season.
Many say they have invested heavily in their animals, anticipating high demand for Christmas celebrations.
Another trader added, “I’m really enjoying this year’s Christmas. Business is booming and the money is coming in. I’m earning a lot more this Christmas season than last year, thanks to the election.”
However, traders are also aware of the economic pressures many Ghanaians face.
“We’re hoping for the best,” one trader said, “but we know people are careful with their spending.”
On the consumer side, the sentiment is mixed. While the desire for a traditional Christmas feast remains strong, rising prices are a concern.
Many shoppers are searching for deals and comparing prices to stretch their budgets.
The general feeling is one of cautious optimism, with families hoping to celebrate without overspending.
NAD/AM
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