Veteran Ghanaian Highlife musician, Amandzeba Nat Brew
Veteran Ghanaian Highlife musician, Amandzeba Nat Brew, has called for a conscious effort to promote Highlife music in the country.
In an interview with GhanaWeb’s Joseph Henry Mensah on February 14, 2025, Amandzeba noted that Highlife is one of the few genres Ghanaians can claim ownership of, however, the country is losing the great tune to foreigners due to a lack of promotion.
The “Wogbe Jeke” hitmaker emphasised,”UNESCO is about to adopt Highlife music as an intangible heritage. I was thinking that by now, 60% of the songs we hear on the airwaves must be Highlife music… Everywhere you go, you must hear Highlife music in the country, but that is not the case.
“All of us would have to put our efforts together and start thinking right. We have not been focusing right, so this is the time we have to pause and take a deep breath. We have no excuse. We can’t leave the promotion of Highlife music to chance. There has to be an intentional effort to promote it, both in Ghanaian embassies abroad. When you get to the High Commission of Ghana, you must hear Highlife music at the reception,” he stated.
He added that when Highlife music is promoted enough, musicians fond of promoting western music would have no other option than to produce Highlife songs.
“When those called to do the work itself and release that we have to go to the global cultural table with our product. Most of the guys we find in the musical space would one day wake up and do Highlife music because it is one of the best heritage our ancestors left us,” he retorted.
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JHM/EB
