Renowned Reggae/Dancehall artiste, Samini
Renowned Reggae/Dancehall musician Samini has shared valuable financial advice with emerging artistes, urging them to invest in land during their peak earning years instead of spending excessively on luxury items.
In an interview on Hitz FM on November 12, 2025, Samini, when asked what advice he would give to younger ones, recounted a piece of advice given him by a Rastafarian elder when he was younger.
Samini recalled how the elder cautioned him about the difference in the values between cars and land.
“Buy a lot of land. It’s one of the things I did when I was very young.
“When the money was coming plenty and I didn’t know what to do with it. I used to buy different cars. I was young, at age 22.
“One of the things that one of my elder Rastas that I used to go reason with, anytime I go and check on him, I had a different whip (car). So one day he told me, cars depreciate but land appreciates. If you buy a car today, 10 years from today, it will depreciate. But if you buy land today. After 10 years, you can sell it for about 100-fold,” he said.
Addressing young musicians and creatives, Samini advised them to be moderate in their lifestyle choices and urged them to think long-term about wealth preservation.
“If you’re listening to me as a young artiste, though you see the flashy things, you like the flashy things. Some of it is good for your branding and everything. But do things in moderation. Stash some of the money away. If you don’t know what to do with it, buy land with it,” he said.
GHAMRO needs the right people to manage it – Samini
He added that investing in land offers more security and growth potential than leaving money idle in banks.
“Because land appreciates. You’d be surprised how much a plot of land is in a place where five years ago it was sold for GH¢5,000.
“So, if you don’t know what to do with the income, and you’ve done everything you can for yourself, and you can still see excess. I believe in that more than even investing in the banks,” he said.
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