KiDi has candidly addressed the emotional weight of online criticism and described social media trolls as “sad people” who often project their frustrations onto public figures.
In a revealing conversation on the Talk No Dey Cook Rice podcast hosted by Derick Elorm Ashilevi, the Lomo Lomo hitmaker offered insight into how he’s learned to shield himself from online negativity emotionally.
“Once I began to understand that I’ll never please everybody, life became easier,” KiDi shared. “Even if I give someone 1 million, they’ll ask why it wasn’t 2 million. Some people are just unhappy, they hate themselves and project that onto others.”
KiDi reflected on the often misplaced rage found on social platforms, recalling instances where he was attacked online for simply promoting his music.
“You come and post, ‘Hey, stream my music,’ and they’ll respond, ‘Look at this kwasia, why should I stream your music?’ It’s not personal. He’s angry inside about something happening in his personal life and is just projecting it onto me.”
The Touch It crooner, known for his introspective lyrics and infectious melodies, emphasised that developing empathy for such individuals—and realising that their comments are often not truly about him—has been key to maintaining peace of mind.