Sports minister Kofi Adams says the new KGL Foundation sponsorship deal with the Black Stars will help develop football at the grassroots level.
Hon. Adams said that while the national team already has a strong base, the funds from the deal will be directed towards building up football in local communities.
The KGL Foundation signed on as a sponsor of the Black Stars, Ghana’s senior national team, with a focus not only on the team’s needs but also on wider football development.
“The president is committed to spreading out and reaching every grassroots of the sport. It shouldn’t remain at the national level but go down to the community,” as aired by Peace FM.
The Sports Minister emphasized that the long-term plan is to use such partnerships to improve talent discovery and development across Ghana.
He added that investing in the grassroots is key to ensuring a brighter future for the senior national team and other levels of the game.
