A photo from the activation
Takoradi witnessed a wave of change on April 15 and 17, 2025, as the Kasa for Safety road safety campaign made its highly anticipated stop in the Western Region. The activation took place at two major transport hubs—Kwesimintsim Station and Tarkwa Station—where the team rolled out impactful education sessions and direct engagements.
Bold Kasa for Safety stickers, placed inside trotros and long-distance buses, urge passengers to speak up against reckless driving and reinforce a culture of accountability on the road.
“We’re not just pasting stickers—we’re starting a culture shift,” said Akosua Afriyie Osei-Appaw, co-founder of Impact Sync and Team Lead of the campaign. “For too long, passengers have felt powerless in the face of dangerous driving. With every sticker and every conversation, we’re reinforcing the message that silence can be deadly, but speaking up can save lives.”
The team also engaged drivers on hazard perception and encouraged them to be receptive to passenger concerns. The drivers were highly supportive of the campaign and urged the team to visit more trotro stations across the region.
“The passengers do not respect us,” noted Michael, a driver in Takoradi. “Sometimes, how they even talk to you can distract you and lead to an accident. But I believe we need to work together for our own safety. A lot of us—both drivers and passengers—need this sensitization.”
In addition to engaging drivers and passengers on hazard perception and defensive driving practices, the Kasa for Safety team met with regional executives of the Ghana Private Road Transport Union (GPRTU). The dialogue focused on strategies to deepen road safety education and foster more responsive driver behavior across stations in the Western Region.
“Takoradi has been incredibly receptive,” noted Yaw Tweneboah Kodua Odoom, co-founder of Impact Sync. “The GPRTU executives shared great insights and pledged their support to sustain this campaign in the region. Road safety is a shared responsibility—drivers, passengers, unions—we all have a role to play.”
What sets the campaign apart is its interactive approach. Passengers were not just spoken to—they were empowered. Many shared personal experiences of reckless driving and left with a renewed sense of responsibility to speak up and encourage safer travel practices.
“What you’re doing is a good thing. When we talk, the drivers don’t listen to us. Even your fellow passengers will tell you to keep quiet when you speak up,” lamented Abeiku, a passenger.
This Takoradi engagement is part of a broader, long-term vision to spread the Kasa for Safety message across all 16 regions of Ghana within the next five years.
The Kasa for Safety campaign, a fast-growing citizen-led road safety initiative, is designed to empower public transport passengers to speak up against reckless driving. At its core, the campaign believes that every passenger has the power to prevent accidents by holding drivers accountable in real time. It works by placing bold, easy-to-read stickers inside commercial vehicles, encouraging passengers to speak up when they notice unsafe driving behavior.
Spearheaded by Impact Sync and TroTro Diaries, the campaign has, since its launch in July 2024, pasted about 1,800 stickers across the Greater Accra and Western Regions, reaching over 250,000 public transport users.
As the Kasa for Safety campaign continues to expand, one message remains at its heart: ‘Silence isn’t safe. Kasa for Safety.’
