Jeremy Clarkson is launching his own range of skin cream – called Snail Juice.
The slime-inspired gunk will be sold from his Diddly Squat Farm Shop in the Cotswolds.
His Curdle Hill Farm Ltd firm – the outfit behind his retail arm – has just applied to the UK government‘s Intellectual Property Office to trademark the term.
Jezza’s documents reveal he wants to produce: ‘Hand cream; Hand creams; Cosmetic hand creams; Body cream; Facial cream; Shower cream.’
The papers were filed last month and are currently under examination by lawyers at the body.
Trademarks stay in place for 10 years once given the green light by experts.
Last year he suffered a blow to his plans to create his own smellies empire.
He already flogs a unisex fragrance called Diddly Squat Wet for £38.
Jeremy Clarkson is launching his own range of skin cream – called Snail Juice. The slime-inspired gunk will be sold from his Diddly Squat Farm Shop in the Cotswolds
His Curdle Hill Farm Ltd firm – the outfit behind his retail arm – has just applied to the UK government ‘s Intellectual Property Office to trademark the term
In 2022 Clarkson expanded his farming empire and set up two new businesses. The companies have been named ‘Curdle Hill Juice’ and ‘Curdle Hill Wholesale’. It is not yet known what the businesses are for, but ‘Curdle Hill Juice’ may be a reference to his milk – which he calls ‘Cow Juice’
Mr Clarkson also sells honey – which he calls bee juice – and apple juice in his on-site store, the Diddly Squat Farm Shop (pictured)
The Who Wants To Be A Millionaire? host had applied to trademark products like fragrances and candles linked to his Diddly Squat shop.
But his application to register the name was given the boot by the Intellectual Property Office.
The papers were rejected by the department meaning he doesn’t have sole rights to use the term.
The IPO ‘totally refused’ the application.
The application also contained Diddly Squat Eau de Parfum Wet.
Reasons for rejection include similar-sounding applications that have already been accepted.
It comes as in 2022 Clarkson expanded his farming empire and set up two new businesses.
The companies, jointly owned by the former TopGear host and his partner Lisa Hogan, have been named ‘Curdle Hill Juice’ and ‘Curdle Hill Wholesale’.
They share the name with Mr Clarkson’s farm in Chadlington, near Chipping Norton, Oxon which he bought ten years ago.
The creation of two similarly named businesses appears to predict a major expansion of Mr Clarkson’s farming brand.
It is not yet known what the businesses are for, but ‘Curdle Hill Juice’ may be a reference to his milk – which he calls ‘Cow Juice’.
Mr Clarkson also sells honey – which he calls bee juice – and apple juice in his on-site store, the Diddly Squat Farm Shop.
Both businesses were incorporated on February 14, and lists Mr Clarkson and Ms Hogan as directors with equal shares – the same as for their farm.
The nature of the businesses are described as ‘Other business support service activities not elsewhere classified’.
Mr Clarkson’s farm formed the basis of his hit spin-off Amazon Prime series.
The Diddly Squat Shop has faced criticism after Mr Clarkson admitted visitors had ‘swamped’ Chadlington, the Oxfordshire village in which he lives.
His proposal to turn a lambing shed into a restaurant was refused permission by West Oxfordshire District Council in January, after the authority said it was out of keeping with the Cotswolds Area of Outstanding Natural Beauty.
The shed was built in 2020 to house Mr Clarkson’s new flock of sheep, which have since been merged with another farmer’s flock.
The council meeting received more than 50 objections, and 12 letters of support.
