The CEO of UK‑based entertainment firm Akwaaba UK, Dennis Tawiah, has issued a clarion call for greater investment, stronger record labels, and robust artiste management in Ghana’s music industry.
In an exclusive interview with GhanaWeb on X Spaces, he urged stakeholders to focus support on those artistes who have established themselves with consistent quality music and international appeal.
“It’s all about investment; it’s about having a good record label for them. A lot of artistes need strong management behind them. They also need a strong partnership to enable them to gain traction internationally.
“We have strong talents like KiDi, King Promise, Black Sherif, Shatta Wale and these people are all known around the world. Let us work on supporting them,” he advised.
He also bemoaned the tendency of the Ghanaian media to promote inconsistent musicians and rather called for attention to be given to established artistes.
“Let’s cut down the support for artistes who are not putting out good music. Someone would say anything in the studio, and the media would hype them up. Let us move that energy to the artistes who have established themselves and are putting out good music,” he said.
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