If you grab the top without the process, you will fall — MzGee

Ghanaian broadcaster and media entrepreneur MzGee

“If you grab the top without the process, you will fall.” That was the hard-hitting message from Ghanaian broadcaster and media entrepreneur MzGee in the latest episode of her show, Gee O’clock, where she stripped away the glamour of success to highlight the often-ignored truth: process is everything.

In a no-holds-barred reflection, MzGee warned against the modern obsession with results while neglecting the discipline, sacrifice, and time it takes to get there. Her episode, titled Process Matters, is a timely wake-up call for young people chasing fame, influence, or leadership positions without enduring the grit that builds staying power.

“The process of becoming anything—overcoming, championing, or winning—matters more than the end result,” she said. “If you don’t go through the process, you’re merely going through the motions.”

Drawing from her own journey, MzGee recounted the grueling early days of her media career—working five days a week, hosting a Saturday show, sleeping in her car because she lived far from the studio, and juggling both radio and TV without rest. She described those days not as a badge of suffering but as the foundation that shaped her into a resilient and unbreakable force in the industry.

“The process drained me, but it also built me. Today, if you ask me to work a 24-hour production without sleep, I’m ready—I’ve done it before.”

To illustrate that lasting growth is often invisible and slow, she referenced the rise of NSPPD, now the world’s largest online prayer platform, which began during the pandemic with just 13 viewers. She also cited gospel artist Mercy Chinwo, who waited five years after winning Nigerian Idol before releasing a breakout hit.

“Even if you start with just 20, 30, or 100 people, don’t complain. Growth takes time,” she emphasized, echoing a lyric from rapper King Paluta: “Sometimes, just give time some time.”

MzGee’s message is a stark contrast to the fast-tracked, results-driven culture many have come to idolize. Her argument is simple but profound: without the process, you may reach the top—but you won’t last there.

Now leading her own production brand, Jazz Venus, she remains rooted in the values forged in her toughest days.

“I’ve been a producer, presenter, and creator. You cannot break me—I have a resilient spirit.”

She also admitted to past regrets, including giving up on YouTube because it felt too hard at the time. Today, she’s back on the platform, inspired by those who stayed the course. Her lesson: persistence pays, and quitting too soon is self-sabotage.

MzGee closed the episode with a clear call to action:

“The beginning may seem small, but the end matters—and the process determines that end.”

#TheAdutwumFactor! Watch as Yaw Osei Adutwum declares intent to contest NPP flagbearership for 2028

AM/KA