The ‘Ibiza Final Boss’ made a surprise on-stage appearance at Creamfields Festival as he partied with a DJ in front of a packed crowd.
Jack Kay, from Newcastle, has become a viral phenomenon with his sharp bowl haircut, neatly manicured beard, sunglasses, chain and blinding grin – catching the attention of promoters, talent agents and brands looking for the next big thing.
The 26-year-old soared to fame after he was filmed ‘cutting shapes’ on the Spanish party island with a baby pink cup in his hand.
He has since amassed more than 20,000 TikTok followers, while a newly created Instagram has 27,000.
A ‘final boss’ is the last and typically most difficult enemy to face in a video game, but for Kay it has become a nod to him being the absolute ideal of an Ibiza partygoer.
Now, the young raver has been pictured making his Creamfields debut on stage with DJ Patrick Topping.
The popular musician and owner of record label Trick invited Kay on stage with him during his set on August 23 on the new Halo stage, much to the delight of the crowd.
It comes just days after it was announced that Kay had signed a five-figure deal with boohooMAN, with images showing him revelling in his glory as he posed with a black boohooMAN T-shirt plastered with his trademark name on the back.
Jack Kay, also known as the ‘Ibiza Final Boss’ made a surprise on-stage appearance at Creamfields Festival as he partied with DJ Patrick Topping in front of a packed crowd. Pictured: Kay and DJ Topping on stage at Creamfields Festival on August 23
The 26-year-old soared to fame after he was filmed ‘cutting shapes’ on the Spanish party island with a baby pink cup in his hand. He has since amassed more than 20,000 TikTok followers, while a newly created Instagram has 27,000
Kay (pictured) has become a viral phenomenon with his sharp bowl haircut, neatly manicured beard, sunglasses, chain and blinding grin – catching the attention of promoters, talent agents and brands looking for the next big thing
His new brand deal will add to his potential six figures he is due to earn in the next 12 months alone.
Brand and culture expert Nick Ede told the Daily Mail earlier this month: ‘It’s amazing how he has captured the zeitgeist – he’s the most popular thing since the Jet2 holiday adverts, and he can maximise on this for quite a while.
‘He’s a living caricature. People don’t really look like that but he is exactly what you think people who go to Ibiza should look like and be like. It’s actually crazy.’
And he added that Kay’s masterstroke move of signing with top talent agent Dave Read would steer him well.
Read and his talent agency Neon Management are credited with making reality star Joey Essex a millionaire.
Like other overnight viral stars such as ‘Hawk Tuah girl’ Hailey Welch and ‘Salt Bae’ Nusret Gokce, Kay is likely to enjoy a boom in freebies, appearances and sponsorship opportunities.
Mr Ede continued: ‘He’s off doing nightclub appearances in Ibiza and I can see him doing others around Europe, being sent around by cheap holiday companies to promote their resorts.
‘Then, 100 per cent, he’ll do nightclub appearances in the UK and that’s really lucrative. You can do four or five of them a night.
It comes just days after it was announced that Kay had signed a five-figure deal with boohooMAN, with images showing him revelling in his glory as he posed with a black boohooMAN T-shirt plastered with his trademark name on the back
Kay’s new brand deal will add to his potential six figures he is due to earn in the next 12 months alone
Brand and culture expert Nick Ede told the Daily Mail earlier this month: ‘It’s amazing how he has captured the zeitgeist – he’s the most popular thing since the Jet2 holiday adverts, and he can maximise on this for quite a while’
‘That’s going to be regular and they pay five to ten grand per appearance. Do four of them a night on a Friday and a Saturday and you can make a lot money.
‘That’s how people on TOWIE made their money. It wasn’t through the show: it was through their nightclub appearances.’
The raver has already held talks with ITV2 bosses about featuring in the next series of Big Brother, according to The Sun.
A holiday firm has also sought to capitalise on the craze with a hilarious advert centred on the trim.
Big business has also piled in on the trend – with On The Beach unveiling two adverts featuring the haircut disguised as an umbrella pole on an idyllic beach, in the hopes of enticing ravers to attend Ibiza’s closing parties in September and October.
The ads include the hilarious lines such as: ‘Hastings to Ibiza from £295pp, Haircut not included’ and ‘Face the Final Boss, Ibiza from £295pp’.
Spokeswoman Zoe Harris said: ‘If Jack’s “Ibiza final boss” barnet can turn heads faster than a DJ drops the bass, then it will certainly get people’s attention on advertising boards.
‘The famous mop is now being used to sell our incredible deals to the closing parties in September and October. That’s trimmed down prices for holidays that are a cut above the rest.’
On the Beach has unveiled new adverts featuring the haircut disguised as a parasol on an idyllic beach – cashing in on the meme. Spokeswoman Zoe Harris said: ‘If Jack’s “Ibiza final boss” barnet can turn heads faster than a DJ drops the bass, then it will certainly get people’s attention on advertising boards’
Meanwhile, given Kay’s incredible popularity, Dave Read, Kay’s new manager, has revealed that the living meme is ‘going on tour’ to unspecified destinations
Daily Mail revealed earlier this month that Kay had hosted a party at a €9million villa in Ibiza – with one of the dwarves who was at Lamine Yamal’s controversial 18th birthday party in attendance
On August 10, Kay threw a party at the villa with a dwarf who had been dressed up to look like a ‘mini’ version of him, including a bowl cut wig. ‘The final boss and the mini boss out tonight, see you soon,’ Jack wrote below a video of the pair dancing at the property
She added: ‘Ibiza is such a popular spot for Brits and we have no doubt that this viral moment will lead to more people booking to go out to throw some shapes on the many dancefloors across the island.’
On the day the Ibiza Final Boss went viral on social media, bookings to the island rose by 48 per cent day on day – and On the Beach told of expecting a further increase as attentions turn towards closing parties.
Daily Mail revealed earlier this month that Kay had hosted a party at a €9million villa in Ibiza – with one of the dwarves who was at Lamine Yamal’s controversial 18th birthday party in attendance.
The Blue Stone Villa, tucked away in the hills of upmarket Santa Eulalia, comes with a large outdoor swimming pool, private chef and indoor nightclub.
The five-bedroom mansion – complete with a barbecue, DJ booth and state-of-the-art surround sound system – is encased by thick forest, offering its guests unrivalled privacy.
On August 10, Kay threw a party at the villa with a dwarf who had been dressed up to look like a ‘mini’ version of him, including a bowl cut wig.
‘The final boss and the mini boss out tonight, see you soon,’ Jack wrote below a video of the pair dancing at the property.
The entertainer, Juan Alberto Duaso, was one of five dwarves hired for Barcelona star Yamal’s birthday party last month.
It is unclear whether Duaso was an entertainer or a guest at Kay’s party
A night earlier, on Saturday, Jack, 26, invited 100 of his fans to the villa for a ‘huge party’, which featured sets from popular DJs Deniz Menendez and Rsquared
Their presence at the football star’s bash sparked a huge backlash after it was denounced by a disabled rights group, who began legal proceedings against Yamal’s team.
In response, the Spanish government toughened laws for hiring people with disabilities, including dwarfism, which make it illegal to ‘humiliate’ or ‘mock’ them for entertainment – with fines now reaching as high as €600,000.
Duaso penned a statement in response at the time, in which he blasted rights groups for ‘taking away work’ from dwarves ‘without replacing it’.
It is not clear if Duaso was hired for the party or there as a guest.
A night earlier, on Saturday, Jack, 26, invited 100 of his fans to the villa for a ‘huge party’, which featured sets from popular DJs Deniz Menendez and Rsquared.
In one picture from the bash, a vape-clutching Jack is seen posing for a picture next to a blonde beauty in a fitted leopard print top, while a group of young women flank his right side.
Other clips shared by his friends show the internet sensation dancing while sporting his trademark black glasses, bowl haircut and fitted vest.
The videos showed how one of the rooms in the villa has been repurposed into a mini nightclub, complete with strobe lighting, a DJ booth and a bar.
However, despite becoming an overnight internet phenomenon, Kay is not without his public controversies. Last week, the raver caused public fury with a now-deleted Instagram post where he was seen posing next to a cheetah in Phuket, Thailand, which appeared to be heavily sedated
Kay’s followers responded with fury, suggesting that the big cat was likely to have been heavily sedated before the encounter. One user wrote: ‘Hope that ain’t a drugged up cat you’re sitting with.’ Another said: ‘Not the flex you think this is at all. Don’t support places like this’
However, despite becoming an overnight internet phenomenon, Kay is not without his public controversies.
Last week, the raver caused public fury with a now-deleted Instagram post where he was seen posing next to a cheetah in Phuket, Thailand, which appeared to be heavily sedated.
His followers responded with fury, suggesting that the big cat was likely to have been heavily sedated before the encounter.
One user wrote: ‘Hope that ain’t a drugged up cat you’re sitting with.’
Another said: ‘Not the flex you think this is at all. Don’t support places like this.’
‘Stay away from the cruel drugging of animals,’ one replied.
One added: ‘This showed what kind of person you really are. This is not cool.’
Another threatened to unfollow Kay ‘because of supporting animal abuse’.
‘Nooooo not the sedated animals please,’ a user said.
It was also reported earlier this month that Kay is fighting to save his relationship to his model girlfriend – after she unceremoniously dumped him as he partied on the White Isle
Alisha, 23, (pictured) a debt collector, from Co Durham, is said to have been so angry with Mr Kay raving in Ibiza she dumped him before footage spread online and propelled him to viral stardom as the ‘Ibiza final boss’
The picture was taken at Tiger Kingdom in Phuket, where one tourist was recently mauled by a tiger in a similar one-to-one experience.
According to reports, the tourist suffered minor injuries in the attack, but it raised serious concerns over the safety and ethics of the park and similar attractions in Thailand.
It was also reported earlier this month that Kay is fighting to save his relationship to his model girlfriend – after she unceremoniously dumped him as he partied on the White Isle.
Alisha, 23, a debt collector, from Co Durham, is said to have been so angry with Mr Kay raving in Ibiza she dumped him before footage spread online and propelled him to viral stardom as the ‘Ibiza final boss’.
They have since reconciled, but a source close to Mr Kay said he was ‘skating on thin ice’ over his partying ways.
A friend of Mr Kay’s told the Daily Mail: ‘Alisha called it off when Jack went to Ibiza with the lads.
‘They’d been together for almost a year and he was living at her place but things hadn’t been right for months.
‘His car is still on her drive, she threw all his clothes in the back of it. She doesn’t want him around anymore.
Pictured: An AI-generated meme depicts Kay as a Lego minifigure – complete with pink cup and appropriately plastic barnet
Kay looks set to become the next Halloween trend this year as costumes of his likeness have started to appear online. The costumes include a stick on wig and goatee alongside accessories including the gold chain, sunglasses
‘She’s had inklings that something was not right for a while. She just wants to wash her hands of him.
‘Alisha is so beautiful. No one is quite sure what she saw in him.’
The friend added: ‘It’s hard to believe that he’s been branded the super king of Ibiza – the final boss – when she’s been left on her own back here.’
When Mr Kay sprung to viral fame after being filmed dancing on the party island, donning a gold chain and baby pink cup, Alisha revealed herself publicly as his girlfriend.
She shared a series of TikTok videos captioned ‘POV (point of view) ya boyfriends now known as Ibiza final boss’.
In the clips, blonde-haired Alisha was seen cuddled up to Mr Kay, with him kissing her on the cheek.
However, the friend claimed that Alisha had only posted the video ‘to boost her TikTok’ and that she had already handed out her marching orders.
She has subsequently deleted her presence on social media following Mr Kay’s sudden fame.
Meanwhile, Kay looks set to become the next Halloween trend this year as costumes of his likeness have started to appear online.
The costumes include a stick on wig and goatee alongside accessories including the gold chain, sunglasses.
They have already appeared on Ebay and Amazon.
