Nigerian businessman and founder of Coscharis Group, Dr. Cosmas Maduka, has taken a firm stand against the rising culture of flamboyant spending and material show-offs.
In a viral statement that appears to address Cubana Chief Priest, who often uses the slang ‘money na water’, Maduka condemned the mindset that equates wealth with wastefulness.
“I have never heard Tony Elumelu say ‘money na water.’ I have never heard Femi Otedola say it. And I’ve never said it myself, when I attend a function and people start throwing money in the air, I quietly walk away. This madness must stop.” He said
Maduka described the trend as a ‘dead value system’ that glamorizes recklessness and distorts the moral compass of younger generations.
According to him, real wealth is quiet, disciplined, and purpose-driven, not loud and wasteful.
The businessman further emphasized that true prosperity should inspire humility, not arrogance, and that the normalization of extravagant lifestyles destroys the principles of hard work, responsibility, and integrity.
He urged Nigerians, especially the youth, to resist the influence of social media displays that promote vanity and quick gratification, warning that such values are harmful to personal growth.
He concluded by saying, “When we were growing up, rich people didn’t make noise. All these people making noise today never made real money. We are passing on a deadly culture to our children. That’s not how to build a value-driven society.”
Watch the video below,
No wealthy man talks about “Money na water”.
– Chief Cosmos Maduka (Coscharis). pic.twitter.com/TZi0q5jxbE
— Pharaoh👳🏾♂️👑 (@MrMekzy_) October 13, 2025
