Ghanaian content creator and media personality Felicia Osei has revealed that she charges approximately GH¢5,000 for a promotional reel on social media.
Speaking in an interview on 3FM, Felicia explained that while content creators are indeed making money, the profits are not as substantial as many people assume.
She emphasised that her rates are reasonable and not excessive.
“We are making money, but not crazy sums. I don’t charge gargantuan amounts; I don’t do outrageous pricing,” she said.
Felicia also noted that whether or not a brand provides her with a product to promote, the cost of promotion differs.
“If you are giving me a product, it comes with a fee. If you’re not giving me a product, it also comes with a fee,” she stated.
When asked about her typical charges, the influencer mentioned that she could charge around GH¢5,000 for an Instagram reel.
“Approximately. I’m not giving you the exact amount, but if you approach me as a client, that’s the ballpark figure, maybe GH¢5,000,” she added.
AK/EB
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