Regional Public Relations Manager for Bolt, Sandra Suzanne Buyole, says a new safety study has disclosed that most Ghanaians consider ride-hailing to be the safest means of transport in urban areas.
Speaking at a press briefing in Accra on Wednesday, November 5, 2025, Buyole announced findings from Bolt’s Ride-Hailing Safety Index Report, which shows that 81% of respondents believe ride-hailing services are safer than other transport options.
The report was commissioned by Bolt and conducted by global research firm Ipsos.
The impact of ride-hailing services in Ghana
According to Buyole, the study highlights how technology and safety-focused digital features are changing mobility habits across Ghana.
“This report gives us valuable insight into how Ghanaians experience and perceive safety when using ride-hailing. It reinforces that safety is not only a key reason people choose digital mobility, but also an area where continuous investment in technology, driver education, and collaboration with stakeholders can make a lasting difference,” she said.
The study, conducted in Accra, Kumasi, Tamale and Takoradi, showed that convenience (80%) and safety (45%) are the main reasons people choose ride-hailing.
Nearly all respondents (92%) said they prefer ride-hailing when they need a safer or more reliable travel option especially during late-night trips (70%), when walking feels unsafe (50%), or when they are tired or unwell (46%).
The survey also that women make up 70% of ride-hailing users, with the largest demographic being adults aged 25 to 34, signalling the role of digital mobility in providing independent and secure travel for young professionals.
Respondents rated several in-app safety tools as critical to their sense of security, including real-time GPS tracking (61%), driver verification (57%), and trip-sharing features (55%). Overall, 94% said these in-app features make them feel more secure.
The report further noted that ride-hailing contributes to public safety, with 52% of users saying it helps reduce drunk driving by offering a safer transportation option after social events.
Ipsos Head of Strategy for Africa, Witness Soyinka, said the data reflects growing trust in app-based transport.
Transforming transportation: The evolution of mobility in Ghana since independence
“The findings show that Ghanaians increasingly associate ride-hailing with reliability, traceability and accountability. Safety features that enhance visibility and control are the main drivers of passenger confidence, especially among women and younger users,” he said.
Bolt says the report will guide ongoing collaboration with government agencies, regulators and the transport community to improve safety awareness and innovation in Ghana’s mobility ecosystem.
MRA/MA
Why 81% of Ghanaians trust ride hailing over traditional transport
