Piesie Esther is a Ghanaian Gospel singer
Gospel singer Piesie Esther has urged her fellow musicians, especially women in the gospel fraternity, not to give in to the pressure of appearing dull or plain just to be considered “godly”.
According to her, too many Gospel artistes hide their real personalities and lose confidence because they are afraid of being judged by the public.
She believes it is time for that to change, insisting that “God loves glamour” and that presenting oneself well does not take away from the Gospel message.
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In an interview with Graphic Showbiz, the gospel singer explained that looking good does not mean compromising the word of God but rather presenting it in a more appealing way.
“We don’t have to be plain to be holy. The God we represent appreciates good things, so we should always present ourselves looking our best,” she said.
She added that when the message is powerful, people will not be distracted by how an artiste looks.
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Instead, she believes appearance can strengthen the message and help win more souls.
“Truthfully, when you are conveying a good message, people won’t even be distracted by your looks,” she said.
Piesie Esther also mentioned that times have changed and with platforms like social media now projecting artistes beyond their home countries, gospel musicians cannot afford to look outdated.
“Times have changed. There is social media and all other platforms that project you beyond your country and so we should be careful not to look ‘colo’ just because we want to be seen as godly. I perfectly understand that we aren’t in competition with secular artistes but they are very particular with branding and I think we can equally look in that direction,” she noted.
Her comments come at a time when there are concerns about the direction of Gospel music, with some critics accusing gospel musicians of focusing more on fame and material gains instead of ministry.
Piesie Esther clarified that her message about branding goes beyond just appearance.
She explained that it is about putting structures in place to build a long-lasting career in music.
She used her own career as an example of this growth. “The Piesie Esther during Ziba Beko days is not the same Piesie Esther in the Waye Me Yie time, and
everyone can tell. There’s been a lot of growth and the results are showing,” she said.
The singer noted that today’s music industry requires more than just releasing songs.
Musicians, she said, must find ways to engage with their fans on social media, build stronger relationships with their audience, and also position themselves well enough to attract corporate sponsorship.
“Presently, it’s not just about releasing songs. How are you engaging your listeners on social media and strengthening the artiste-fan bond? What are you doing to attract corporate Ghana to sponsor your event or sign you on as a brand ambassador?” she asked.
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AK/EB
