Ghanaians blast GFA over GH¢20m sponsorship deal for Black Stars amid league struggles

The Ghana Football Association (GFA) has come under fire from local football fans after announcing a new two-year sponsorship deal worth GH¢20 million with KGL for the Black Stars.

This deal, which will run until 2027, marks a significant increase from the previous GH¢14 million contract that lasted four years.

While GFA and KGL executives celebrated the renewal at a press conference in Accra, the reaction from fans has been far less enthusiastic.

Many have questioned why the Black Stars, who already receive substantial funding from the state, continue to secure such large sponsorships, while the domestic Ghana Premier League (GPL) struggles for attention and investment.

Alex Apau Dadey, Executive Chairman of the KGL Group, expressed his delight at the continued partnership, emphasising the company’s commitment to supporting the leadership of the Sports Ministry and the GFA.

GFA President Kurt Okraku also welcomed the deal, promising that the funds would be used to benefit not only the national team but also the broader football ecosystem in Ghana.

However, the announcement has sparked frustration among Ghanaians, who argue that the money would be better spent supporting the local league, which they feel has been neglected by the GFA.

Citizens on social media have voiced their concerns, suggesting that the GFA is overly focused on the Black Stars and their international prospects, often securing major sponsorships and media attention, while the local game continues to suffer.

The GPL’s ongoing struggles for visibility and sponsorship are a longstanding issue, with fans arguing that investing in the local league would foster homegrown talent and elevate the level of competition across the country.

Read some of the comments below:

FKA/MA

Meanwhile, watch Ghana U15 girls’ dominant 3-0 win over Malawi