National Coordinator of the Black Star Experience, Rex Omar, has assured that the signed Memorandum of Understanding (MoU) between Ghana and South Africa’s creative industries will serve the interests of both countries fairly.
In late August 2025, the Black Star Experience Secretariat (BSE) of Ghana, operating under the Office of the President, signed the MoU with the National Arts Council of South Africa (NACSA) to boost cultural ties and open up opportunities across the creative sector.
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The signing ceremony took place at NACSA’s headquarters in Johannesburg, with BSE Chief Executive Officer Rex Omar, representing Ghana, and NACSA’s Acting CEO, Julie Diphofa, signing on behalf of South Africa.
Explaining the details in an interview with Hitz FM on September 3, 2025, Rex Omar said that one of the key features of the partnership is the exchange of platforms where creatives from both countries can showcase their work.
He mentioned that South African artistes will soon be seen on Ghanaian stages, including events like the Ghana Music Awards. At the same time, Ghanaian artistes will also have the chance to perform at South Africa’s events such as the South African Music Awards (SAMA).
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“Ghana music award is something that we as Black Star Experience will go and discuss with them so that every year if the music award is coming, we will organise for South African artistes to come and perform. So as to be able to give them the Ghanaian platform to also exhibit their talent.
“This MOU should be a win-win situation. It should balance; we can’t have only Ghanaians benefiting from South Africa while the South Africans are not benefiting from here. So, we have selected some of our major platforms so as to be able to also bring South African products,” he explained.
He mentioned that the MoU is not limited to music but extends to every aspect of the creative economy. According to him, the partnership will involve collaborations in fashion, film, comedy, photography, and exhibitions.
“So, it’s a win-win situation as we export our artistes, they will also export their artistes. It’s not only on music also fashion, also movies. Everything is involved including exhibitions with photo exhibitions and everything that has to do with the creative economy,” he said.
Rex Omar noted that this agreement is not one that will be signed and forgotten. Instead, it will be implemented and monitored to ensure long-term impact.
“It’s not going to be a nightly wonder that you just go and sign an MOU and you put it under the bed. No, it’s going to be a major something,” he added.
Rex Omar reveals the Ghana–South Africa creative industry MOU must benefit both nations equally. He urges that it foster collaboration, cultural exchange, and growth while creating opportunities for artists, producers, and stakeholders on both sides.#ShowbizReview pic.twitter.com/vDcPmBKtoG
— Hitz 103.9 FM (@Hitz1039FM) September 3, 2025
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