UK-based Ghanaian event organiser, Bizzle
UK-based Ghanaian event organiser, Benny Sarfo, popularly known as Bizzle, has pointed out the pervasive “free ticket culture” in Ghana.
According to him, it is negatively impacting the event industry.
In an interview with content creator Kwadwo Sheldon, Bizzle expressed frustration over the constant demand for free tickets, which he says often leads to financial losses for event organizers.
“I know you. I’m putting on the show. Because you know me, you expect me to give you a free ticket. Everybody’s asking for a free ticket, and at the end of the day, I’m running at a loss,” he said.
He recounted an incident at Kweku Flick and Article Wan’s show where an individual claimed to be the personal videographer for one of the artistes.
Upon verification, the claim turned out to be false.
“Someone just pulled up, saying he was the personal videographer to one of them. I made a phone call to find out, and the artiste was like, ‘I have no clue.’
“So you see what I’m saying? Somebody will dress up, put their clothes on, and just pull up thinking, ‘I know someone, so I should get a free ticket,’” he explained.
The promoter emphasized that the free ticket culture is prevalent and damaging to the industry.
“Imagine if I’m giving out 200 free tickets or even 5 tickets; it’s a lot of money. At the end of the event, I’ve lost money,” he said.
Bizzle also revealed that he personally funds all his events from his pocket, making the financial strain even more significant.
“All my events I’ve done are funded from my pockets. I have funded every single show myself. So, giving out tickets can really destroy the business,” he added.
ID/EB
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