Former president, John Agyekum Kufuor has explained the urgent need for Africans to tell their own stories in ways that reflect the true identity, challenges, and potential of the continent.
Speaking at the Broadcasting at the Crossroads forum, hosted by the Africa Media Bureau in Accra on Friday, September 26, 2925, Kufuor said the establishment of a pan-African media house would promote deeper understanding, cultural exchange, and continental integration.
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“If the professional media people will find a way to establish a powerful media agency, say here in Accra, very African, to tell African stories, not just political, it could be economic, it could be social, it could be entertainment, it could be trade, it could be industry. I tell you, before you know it, the African in Nigeria, Nairobi, or South Africa, we would do better,” Kufuor said.
He lamented that Africa continues to be defined by external media, a situation that distorts the continent’s image, hampers progress and fragments its identity.
Despite advances in digitalisation and technology reaching even the remotest villages, Kufuor stressed that Africans control very few platforms of their own.
He also pointed to colonial-era divisions, particularly language barriers, as key obstacles to African unity.
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“We still are locked into the blinkers of colonialism. We are Anglophone, my cousin in Côte d’Ivoire is Francophone, the next person is Lusophone, we do not know ourselves,” Kufuor added.
JKB/JE
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