Brits are choosing to ditch fine cuisines, such as a good steak or seafood to pair with wine, and instead swapping it out for food on the cheap and cheerful side.
A new report involving 2000 participants shows almost a third (27%) pair theirs with pizza, while a fifth (20%) have cheese on toast with their favourite plonk.
Research done by British wine brand, The Straw Hat found other foods people loved to pair with their vino include sausage rolls, ice cream, and baked beans on toast.
Amy Giaccobi from the Straw Hat said: ‘In the past, wine has been given an unfair rap, with many feeling that the sector is shrouded in mystery and expertise that alludes us.’
She said that’s not the reality, and wine can be enjoyed with anything.
‘It’s actually pleasing to see that a lot of Brits are throwing out the ‘rules’ and pairing wine with cheese on toast, chips and picky bits.’
‘Our great value wines, which are British-made right here in Yorkshire, are designed to be enjoyed alongside whatever you fancy, and we actively encourage drinkers to experiment and find new ways to delight in vino. Want to chill your red, add ice to your rosé or create a fruity punch or sangria? Fine by us!’
The survey also exposes Britain’s biggest ‘wine crimes’, such as a third (32 percent) of Brits going for a beveragino based purely on its appearance.
A new report involving 2000 participants shows almost a third (27 percent) pair theirs with pizza, while a fifth (20 percent) have cheese on toast with theirs
Research done by British wine brand, The Straw Hat found other foods people loved to pair with their vino include sausage rolls, ice cream, and baked beans on toast
While just under a third (27 percent) admitted to drinking wine straight from the bottle.
Controversially, a quarter of those surveyed pop ice cubes in their white wine, while a further 16 percent throw ice in their reds, followed by 11 percent also putting it in prosecco.
It doesn’t stop there; one in ten also confessed to drinking wine through a straw.
Almost a fifth of wine drinkers also struggle with how to pronounce the names of wine grapes and vineyards.
While another fifth follow in Lady Gaga’s footsteps and prefer to mix their vino with lemonade or a Diet Coke.
Millennials tend to make more of these controversial choices with their wines at an average of five times every four weeks.
Leicester takes out the crown for most wine faux pas in the UK with an average of 4.5 misdemeanours a month.
The study also looked at how Brits consume wine and the types of vessels used, which found that overall 64 percent use convectional wine glasses and nearly a quarter (21 percent) use tumblers.
A smaller percentage of wine drinkers choose to opt for the less conventional vessels, such as 14 percent who use mugs, which are reserved for tea or coffee. Plastic or party cups are used by 10 percent of those surveyed, while a small portion, at 4 percent, like consuming their wine from a pint glass.
