GhanaWeb Feature by Joseph Henry Mensah
Richard Nii-Armah Quaye has been the centre of discussion for several days following his highly talked-about birthday party on March 22, 2025, at the Independence Square.
The young billionaire made history as the first Ghanaian to host a lavish birthday celebration at the Independence Square, adding to the reasons why his birthday has been deemed one of the most epic in recent times.
Following the glamorous event, while some netizens have criticised him for what they describe as a waste of money, others have praised him for putting the country on the map with such a huge occasion.
This article will explore some of the positive impacts Richard Nii-Armah Quaye’s birthday celebration could have on the country’s economy.
Revenue:
One may perceive the celebration as just a birthday party; however, considering what was witnessed at the event, it is clear that the young billionaire invested huge monies into the occasion.
Also, personalities from various countries, including Nigeria, the USA, and Tanzania, travelled to Ghana to celebrate with him.
Therefore, it can be established that this was more than just a celebration, as the country is likely to generate revenue from taxes imposed on plane tickets.
Some of the personalities who arrived days before the event stayed in hotels and visited clubs, as well as other popular attractions, contributing to the payment of more taxes and an increase in the country’s revenue by extension.
Improve tourism:
Attracting tourists into the country has been the vision of not only the past Akufo-Addo administration but also the current John Dramani Mahama‘s government.
During the Akufo-Addo administration, he implemented the “Year of Return” and “Beyond the Return” policy to attract not only Ghanaians in the diaspora but the world at large.
As part of his vision, President John Dramani Mahama also implemented the “Black Star Experience” to attract tourists to the country.
Therefore, it can be noted that celebrities such as Sheryl Lee Ralph, Steve Harvey, and other personalities who visited the country are likely to have explored some of the country’s tourist sites, which will generate huge revenue for the country.
Networking:
Establishing strategic contacts with influential personalities during an event has been the goal of most individuals so far as occasions are concerned.
Hence, since the event attracted numerous billionaires and influential figures from various fields around the world, it can be noted that attendees would not leave without establishing strategic contacts.
Global influence:
The celebration has been the topic of discussion on social media for days.
It has served as an eye-opener for foreigners who once viewed the country as a small, dull place with few billionaires compared to their own. It helped change this perspective.
Aside from the buzz and attention from across the world, foreigners have also discovered the country’s vibrancy, spirit of celebration, and ‘expertise’ in throwing parties.
Many foreigners have taken the opportunity to explore the country, with Tanzanian singer Diamond Platinumz even expressing interest in buying a home in Ghana due to the exceptional warmth and hospitality he experienced.
Also, Nigerian media personality Toke Makinwa took to social media to share her experience, noting that while she thought Lagos was the place for parties, she now knows Ghana can party just as well.
Business opportunity for event organisers:
Another highly discussed aspect of the night was the team behind the luxurious, “jaw-dropping” decorations at the event, all crafted by Ghanaian designers.
Given the exposure the event received, these individuals are likely to attract more potential clients, both locally and internationally.
The sound and event company that orchestrated the entire event, along with every other impressive artisan who contributed, including even the ushers, are likely to attract gigs from potential clients both within and outside the country.
You can also watch videos from the unveiling of the 2025 TGMA nominees on GhanaWeb TV below:
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