The 2026 Ecobank JoyBusiness SME Fair has successfully concluded after three exciting days of business exhibitions, product displays, shopping bargains, networking, cultural performances and live music, transforming Ghud Park at Accra Mall into a vibrant marketplace for Ghanaian entrepreneurs and consumers.
The three-day event, which ran from Friday, November 13, to Sunday, November 15, brought together more than 80 businesses and brands across various sectors, giving small and medium-sized enterprises (SMEs) an opportunity to showcase their products, attract customers, generate sales and establish valuable business connections.
From locally processed foods, spices and refreshing beverages to fashionable clothing, beauty products, electronics, agricultural produce, household essentials and innovative technology solutions, the fair offered patrons an extensive range of products and services to explore and purchase.
Organised by the Multimedia Group in partnership with Ecobank and powered by JoyPrime, the exhibition combined business promotion with entertainment, creating an engaging experience for exhibitors, shoppers, families and other visitors.
Three days of business, music and unforgettable experiences
The opening day on Friday, November 13, set the pace for the exhibition, with participating businesses welcoming patrons and displaying products across different categories.
Ghud Park quickly became a bustling shopping destination, with colourful exhibition stands, product demonstrations and vendors engaging visitors eager to discover new brands and take advantage of attractive offers.
Joy Prime’s KMJ and popular content creator Quecy Official added excitement to the opening-day activities, interacting with exhibitors and patrons and bringing additional visibility to the businesses participating in the fair.
Nkyimkyim Band also featured among the musical acts, adding to the live entertainment and giving patrons more reasons to remain at the exhibition and enjoy the atmosphere.
Patrons sang along, danced and captured memorable moments, while vendors who had spent hours promoting their products also joined the celebrations.
The atmosphere was characterised by the aroma of freshly prepared meals, colourful fashion displays, beauty products, electronic gadgets and household essentials, as shoppers moved from one stand to another exploring the offerings.
Saturday, November 14, brought another dimension to the event as Ghanaian music duo Lali X Lola and King Jerry delivered energetic performances that transformed the exhibition grounds into a lively celebration.
Patrons sang along, danced and captured the moments on their phones, while vendors who had spent hours promoting their products also joined the entertainment.
In some memorable scenes, exhibitors carried their merchandise onto the dance floor as they danced, creating an unusual but exciting blend of business promotion and musical entertainment.
The second-day performances demonstrated the fair’s ability to attract visitors beyond conventional shopping activities, allowing businesses to connect with customers in a relaxed and entertaining environment.
The excitement continued on Sunday, November 15, with the Kekeli Borborbor Group bringing the traditional rhythms and energetic dance traditions of the Volta Region to the exhibition.
The cultural performance was complemented by a live-band appearance from Shakers Band, giving patrons another opportunity to enjoy music and dancing while exploring the various exhibition stands.
The Borborbor display brought a distinctive cultural touch to the final-day activities, while Shakers Band maintained the entertainment atmosphere, providing a fitting conclusion to three days of business, culture and celebration.
Food lovers treated to an impressive variety
One of the biggest attractions throughout the fair was the wide selection of food products, beverages and agricultural produce presented by participating businesses.
Wilmar Africa showcased its Fortune Spread brand, while Kivo, Didi Shito, Corki Ventures, Adjoor Ventures, Manellah Foods, Gold Coast Foods with its Sankofa Spices, and Yaapee Royal Foods were among the businesses displaying food products and locally processed goods.
Other food exhibitors included NutriSmart Ventures, Golden Parani Company Limited, G-Way Investments Africa Limited, Ikam Plus Company Limited and ESBONY Food Package, which specialises in repackaging finished goods.
For beverage enthusiasts, Koa Impact Commerce showcased natural cocoa juice, Delsoy Ltd presented soy milk, Orave Juices offered fruit juice, while Pinnacle Coco Limited displayed coconut juice.
Jussvina Drinks (Global 500), Green Cup, which featured beetroot, guava and pawpaw teas, and Myst Natural Water also added to the beverage selection.
BB Brothers and Mushroom General were among other exhibitors, with the latter showcasing processed mushroom products.
Agricultural businesses, including Farm Mate, Orrab Farms, T&C Farms and Atohfield, presented agricultural and fresh-produce offerings.
Those looking for freshly prepared meals were also catered for, with Flourish Foods Africa showcasing grilled chicken and poultry products, MamsiJoy Ventures offering rice, Ellie Catering Services presenting fufu, Martha’s Yam Trading specialising in yam, and Selis Satisfactory displaying kenkey.
The food section was further enriched by Di Dwa Foods, Bliss Pop, 97 Bakes, Aladdin Bakery, Evive Delight Ltd and Desco Ltd, which showcased snacks, baked products, popcorn and processed foods.
Fashion, beauty and lifestyle take centre stage
Fashion enthusiasts had plenty to explore, with Haute Xklusive, La Robe Classique, Asangenta, Utonez Clothier, Kofikyere Klothing, Regy Couture Ltd, Kims Foods and Clothings, and JAT Couture showcasing clothing, dresses, bags and accessories.
Shoes Ts3 presented footwear for different sizes, while Kinky Love Crochet displayed hair products and wigs.
Beauty and personal-care brands were also well represented, with Haus of Lush, RNS Beauty, Leepoku Ventures, Atlas Prime Merchantile Ltd and Chocho showcasing their products.
Mist and Strands presented bath and body products, while Reed Diffusers Ghana Ltd and Esquicet Scents exhibited home-fragrance products, including diffusers and scented candles.
Liz Imports showcased perfumes and home appliances, Kemz Ceramics displayed ceramic products, and Eldem Floral Services presented fresh-cut flowers.
Businesses catering for mothers, children and families also participated, including Roses Enterprise, Mothercare and Prestige Children’s Palace.
The variety gave shoppers opportunities to explore fashion, beauty and lifestyle products while interacting directly with the businesses behind the brands.
Technology, electronics and household solutions
The exhibition also provided a platform for technology companies and businesses offering practical solutions for homes, offices and commercial activities.
Galop Sea Limited showcased laptops and accessories, while Xfromo Hypermart displayed mobile phones and accessories, including Google Pixel devices.
Katon 360 Technologies presented a digital platform designed to support SMEs, while Solid Connect showcased an application for artisans.
We Shop Africa and Ayuda represented the e-commerce sector, offering visitors opportunities to explore digital shopping solutions.
Atlantic Meridian EV showcased electric vehicles, while Vital Vendors presented car essentials.
For household and construction needs, Sintex Tank exhibited water-storage solutions, DBS showcased housing and roofing products, and MGIG Suppliers presented powdered soap.
Worafam Group of Companies displayed safety wear, while Greenhaul Solutions showcased waste-management and scrap-procurement services.
Other participating businesses included Vaal Real Estate, Advantage GH Premium Apparel, Blessed 3 Ventures, Gorgeous Vie Event Hub, Grandeur Consult Travel and Tour, Astolinks and Afram Publication.
BB Chemist also participated with its Relax Liver Salt product, while Golden Pride (Yao Consult) represented the liquor retail sector.
Major institutions strengthen participation
Established institutions and major brands also featured prominently, adding to the diversity of the exhibition.
Ecobank, MTN, the Ghana Export Promotion Authority (GEPA), Glico Life and Central University were among the participating institutions.
Their presence provided opportunities for visitors to explore banking, telecommunications, insurance, export promotion and educational services, complementing the wide range of products and services offered by smaller businesses.
The participation of established institutions alongside emerging enterprises demonstrated the fair’s ability to bring different players in Ghana’s business ecosystem together.
A significant platform for Ghanaian SMEs
Beyond the entertainment and shopping experience, the Ecobank JoyBusiness SME Fair provided participating businesses with an opportunity to increase brand visibility, introduce new products, engage potential customers, generate sales and establish commercial relationships.
For many exhibitors, the direct interaction with consumers offered an opportunity to explain their products, receive feedback and demonstrate the value of their offerings.
Patrons, on the other hand, benefited from having access to a wide range of products in one location, with opportunities to compare offerings, explore promotional deals and purchase directly from business owners.
The 2026 edition builds on the maiden fair held in October 2025, which attracted more than 160 exhibitors and recorded over 1,000 visitors on its opening day.
The latest exhibition’s participation by more than 80 businesses and brands across food and beverages, fashion, beauty, agriculture, technology, finance, real estate and lifestyle sectors further highlighted the diversity of Ghanaian enterprise.
The event also demonstrated how entertainment can complement business exhibitions by attracting audiences, keeping patrons engaged and creating memorable experiences around participating brands.
A vibrant celebration of enterprise
As the curtains came down on the 2026 edition, the three-day exhibition had offered a compelling combination of commerce, culture and entertainment.
From KMJ and Quecy Official’s opening-day engagements to the musical performances of Lali X Lola and King Jerry, and the traditional Borborbor rhythms of the Kekeli Borborbor Group alongside Shakers Band’s live performance, each day brought a distinct attraction to the fair.
The enthusiastic participation of vendors, the diversity of products on display and the entertainment programme helped make the exhibition a memorable meeting point for businesses and consumers.
For the participating SMEs, it was an opportunity to take their brands directly to the marketplace, reach potential customers and explore new commercial opportunities.
For patrons, it was three days of shopping, discovery, entertainment and support for Ghanaian businesses.
It was a vibrant celebration of Ghanaian creativity, innovation, entrepreneurship and the growing potential of small and medium-sized businesses.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
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