Sam George is the Minister of Communications Digitalisation, and Innovation
DStv might go off on September 6 after the company failed to reduce prices
The Minister of Communication, Digital Technology, and Innovation, Samuel Nartey George, has noted that the National Communications Authority will have no choice but to shut down MultiChoice Group’s services in Ghana on September 6 if they refuse to agree to a price reduction.
The minister had given DStv a September 6, 2025, deadline to propose a reduction in its prices, after which failure to do so would result in its shutdown.
He also charged them to provide data on its pricing structure to the NCA or risk paying a fine of GH¢10,000 every day they default.
DStv has not complied with any of these directives, triggering the accumulation of its fine totalling over GH¢170,000.
Sam George, at a press briefing on September 5, 2025, announced that MultiChoice Group, owners of DStv, had agreed to reduce the prices of its services.
However, not long after that, the broadcast service provider, in a statement issued on the same day, denied a deal to reduce the prices of its services, saying; “We will fully participate in the established Working Committee. However, we wish to clarify that MultiChoice Group has not agreed to a price reduction.”
We’ve not agreed on DStv price reduction – MultiChoice claps back at Sam George
This statement appeared to have infuriated the Minister of Communication, who also took to social media to express his displeasure.
In a post shared on his social media account on Friday, Sam George stated that he had had enough of MultiChoice over its actions on the government’s demand for a reduction in the prices of DStv in Ghana.
He indicated that the actions of the broadcaster were disrespectful, insisting that there was actually a discussion on the reduction of prices, contrary to the statement issued by MultiChoice.
“Let me be clear, I have no intention to continue tolerating the disrespect to Ghanaians by DStv. If MultiChoice is not interested, as they claim in their last statement, in discussing a reduction in prices as they had indicated to me, we would proceed to effect the shutdown tomorrow as indicated.
“DStv indicated their willingness to engage the Ministry on its concerns on pricing and prayed us to stay our enforcement action. If they have changed their position, then we simply would enforce the regulatory action,” the minister wrote.
‘I will not tolerate such disrespect’ – Sam George warns MultiChoice
He added that any company that wants to do business in Ghana must be ready to comply with the laws of the country.
“No company is above the law. When MultiChoice is ready to discuss a price reduction, they can come to the negotiation table. Until then, there is nothing for us to meet over. The @NCAGhana would carry out enforcement. Ghana is open for businesses that respect our laws and institutions,” he added.
SSD/AE
